WHAT IS A WEBSITE MAINTENANCE?
Creating a website that looks good and functions well for our business is not sufficient. Your website needs to be monitored for its overall health and performance. It is important to keep a website up to date so that your business, blog or online presence continue to develop and progress over time.
There are several works required to rightly check and maintain a website, such as updating security software and plugins, adding new contents, increasing new and returning traffic, and improving user satisfaction on your site.
WHY IS WEBSITE MAINTENANCE IMPORTANT?
Website maintenance can influence your business’s first impressions, SEO strategy, security and sales. You will try your best to make sure that people who are visiting your site as well as search engine will instantly see all the benefits that your site is offering.
SIX AREAS THAT NEED ATTENTION ON REGULAR BASIS
Maintenance of security has many levels:
- Protecting domain registrations,
- keeping your hosting account clean from unneeded files and from malicious code.
- Website maintenance should include periodic content reviews.
- To post what is missing,
- To update information
- To wipe out invalid content.
There is no reason to make changes or updates to your design. Maintenance sill occurs in the code and on the structure of your web design.
The aim of technical SEO is to make sure that Google’s spiders can access the pages of your website. Google Search Console Reports will be a significant part of your technical SEO routine.
Your website should function properly. Fixing broken things.
Performance refer to fixing broken things and making improvements. Checking on metrics to make sure improvements happen. Areas to look at:
- Speed which leads to Technical SEO and organic search. Others include: Content Performance, Mobile Compatibility, Lead Generation or Conversion, User Experience, Accessibility
HOW OFTEN TO DO WEBSITE MAINTENANCE
Conducting each one by week, month, quarter and year can help you set up a good proof planning.
With Google Analytic you can acquire information about how people are using your website and reaching it.
Check if all your online platforms are secured, plugins are updated, and your website’s content is backed up. This will prevent you from loosing valuable information and will help you reinforce your site against cyberattacks
Review your website content on the basis of defined goals and metrics such as SEO, User behaviour (page views…), engagement (likes, share..) and sales (convention rates and ROI)
At this period of time you can renew the dates for your domain name, hosting service and any other tools you use for website maintenance like paid Analytic and Keyword research tool.
For all your website maintenance, work with a professional website maintenance company like Web Development Agency in Mauritius that will ensure your site stays up to date, functions correctly and remains secure.
As a full service marketing agency, we also offer a range of other services including:
- Web Design
- PPC advertising management among others.