Your internet presence is your business card on the internet and should make an impression. Here are the key steps to creating a website.
Okay so you feel your company needs a fresh new website for this year 2019. At Web, we strive to give our customers the best tips and insights before even signing any contract. This information is provided for free. And, free does not mean cheap or unimportant here. We’ve taken our 20+ years of experience and created this article to help you better create your next website.
In the beginning, the creation of a website, especially in Mauritius, can be intimidating. Add to that the number of questions that pop up in your mind when designing the idea of a website which will represent your professionalism on the web. These questions can be, how many menu items do I need. Which languages do I make my website available? What can I sell on the website? Is there even a demand on the internet?
If you do not have a proper concept for the site, you can quickly lose track of how to create the site, and in the worst case, the site becomes an impenetrable labyrinth for the reader. To prevent this from happening with your website, we have put together some most important steps in creating and maintaining a website for you.
1. Why do you even need a website?
Almost everyone today has a website to showcase a facility or products. Nevertheless, you should ask yourself why you want a website. You should never create a website “just like that” or “just fast”. Your website is your figurehead on the web, where visitors can find out about your offer. So, you should consider before creating your website: Why a website at all? What do you want to achieve with it? How should your institution be perceived in public? Is your website for information purpose only or do you intent to sell your products on it, maybe later?
In most cases, the need will be justified, but sometimes, business owners don’t just realise it, they pay a lot of money for designing, creating, trashing, redesigning and recreating websites that they don’t even need. Know your purpose, it is not just because your competitor has a website, does it mean that you should have one. If you know exactly why you even need a website in the first place, we can help you and you are allowed to read point 2 below:
2. Who do you want to reach with your website?
Now that you have solid reasons for investing in a website. The next thing to think of is your users. Before you create and maintain your website, you should be aware of which audience you want to target. This is very important, because you have to keep in mind that the website you are building needs to satisfy your customers, existing and new.
Say your are looking to invest in a website for the Mauritian audience. We as a web design company in Mauritius, we know that you will need a website in English, French or maybe both. Know your target audience, create buyer personas, and know what your customers need. We will be able to deliver a better website for your users when knowing this information.
3. What do you have to communicate?
Show your visitors what characterizes your community, facility or project and what offers you have. Think about what your target audience might be interested in and what added value a visit to your website has. Create your menu structure accordingly. But beware! It should not be more than eight menu items, otherwise it becomes too confusing for the reader.
Creating a website is an art, but not the type you are thinking of. The art of web design is to make your users feel welcomed, at home, just like you do to welcome them in your business location, shop or showroom. We recommend you implement a blog and SEO to make your website more accessible to your users. Take a look at our SEO services following the link below:
4. Who maintains the website and creates new content?
Creating and maintaining a website takes time. That’s why website design is so important. Therefore, be sure in time who should be responsible for the construction, the updates, and maintenance tasks. How often should something new appear on the page? Does the person responsible have enough time to maintain the website and create new content? Only if this is the case, you can successfully create your website and keep it up to date.
With Web Companies we can help you in all aspects of your web design and web development. We are probably the most flexible web design company in Mauritius right now. Do you want us to create, maintain or update your website with fresh content? We have a team of the best content creation expert who will learn your industry and talk about your news for you. If you want to maintain or update your website on your own or have a team in-house to manage it, we create custom access for your administrators, editors and writers.
5. What will your website have?
You can also choose to implement marketing strategies on your website. This can be anything from building a list of subscribers or installing web analytics tools to track how your users are interacting with your website.
We hope you now have a clear structure in your mind for the creation of your new website. If you need any further information, contact us:
WEB Ltd. Mauritius