Redesigning your website is a huge project, but with the right planning, research and preparation your website redesign can be successful. The reasons why people redesign their website are :
- to increase their brand recognition
- low website traffic or poor website’s usability.
Here is a to-do list to help you prepare for a smooth website redesign:
ASSESS THE BRAND
Regardless of how challenging or easy the redesign, now is the right time to assess whether the branding will remain the same. You will have to carry out a brand quality-about your customers, your products and services, your value proposition, and your visual identity, including logos, graphics, blogs, colors and word marks.
DEFINE YOUR GOALS AND BUDGET
Consider the goal you want to accomplish with the site redesign? Clarify whether it is to improve the user experience, rebrand the company, attract new market share or customer section, update an outdated style, additional serviceability, or to improve sales and marketing.
Your goal will help determine your budget for the project , for example, creative work, technical needs, testing, photography, whether the work is done in-house or outsourced.