Tag Archives: Search Engine Optimization. SEO strategies

Web Design Mauritius – Le Responsive

Internet est devenu une partie intégrante de la vie quotidienne. Même en déplacement, de plus en plus de personnes surfent avec leur téléphone portable et leur tablette. Par conséquent, il est extrêmement important que la page d’accueil de tous les appareils soit clairement affichée et facile à utiliser. Une conception Web réactive est essentielle pour une présentation claire, mais également pour l’optimisation des moteurs de recherche.

L’importance du Responsive

“Responsive” se traduit de l’anglais par “react”. Traduit à la conception de sites Web, on pourrait dire que la conception “répond” à l’appareil sur lequel il est affiché. Lors de la création d’une page d’accueil en Responsive Web Design, il spécifie comment la page est affichée sur différentes tailles d’écran. Sur le moniteur, avec une résolution d’au moins 1024 pixels, l’utilisateur voit un site Web de construction classique, généralement avec quelques colonnes côte à côte.

Si vous naviguez la même page avec la tablette, qui a beaucoup moins de largeur, les colonnes s’adaptent de manière à obtenir une image nette. Encore plus loin, le contenu de la page doit s’adapter à son ouverture avec le smartphone. Dans ce cas, la page reconnaît la résolution et ne contient généralement plus de colonnes, mais trie le contenu.

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Top 4 graphical trends for 2018

We have decided to make a Graphical Trend forecasts for 2018 and we’ll see how it works out. To be certain to recommend the most meaningful trends, we asked for the opinion of experts, whether they come from digital, design or communication. Between algorithms, VR, vibrant colors, authenticity and refusal of design, the year promises to be exciting!

1. The return of the reasons

According to experts the patterns – or patterns for English speakers – “are experiencing a revival in all forms: from classical dress to the setting in motion. This is indeed gaining in popularity and can be noticed on many new websites designs.

2. Vibrant colors at Spotify

This is the trend of the year, which the majority of interviewees spontaneously cited. A reference that set the tone: Spotify, and its new identity … dating yet from 2015 we might see more and more vibrant colors coming to website as the year passes by.

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Web Design Mauritius in 2017

Web design is halfway between form and functionality. It is therefore logical that new trends are largely influenced by technology, be it devices, operating systems, browsers or program libraries available on the market. But the recent aspirations of today’s graphic designers go even further, they also influence the very principles and philosophies of design. Recent years have been marked by unprecedented technological advances, including:

The democratization of mobile phones

The appearance of integrated dynamic 3D interface (via WebGL) The adoption of HTML5, CSS3 and the rise of JavaScript frameworks. As well as the increase of the speed of internet download (on computer as on mobile).

Together, these technological advances have created a real turning point in the history of web design, particularly with the emergence of adaptive sites (“responsive” in English) and more generally, mobile oriented designs.

In terms of aesthetics, we cannot ignore the supreme reign of flat design, three years ago. Then it was Google’s turn to introduce Material Design to push us further towards abstract design. In 2017, we have seen that the trends bring us a little closer to reality: 2017 has been the year of hybrids, in forms as well as in colors or functionality, where technology and reality come together to create experience so far unequaled.

Without further ado, here are the 3 trends that we believe have wreaked havoc this year:

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How to write good content for your website?

To be more precise, your content must be relevant, digestible, interesting and memorable, identifiable by the search engines. And they must be kept up to date. And if your content is good, why reserve your talent to your website?

Relevant and digestible

When you write a text, strive to think like your readers. Address your visitors, your customers. Use specific terms. Go straight to the point in your texts and descriptions. What works best is necessarily short. Avoid any entrepreneurial jargon, talk like your customers would. Otherwise, they may never come to your site. And if they succeed in falling on them, they will not understand much of it, and will go to other heavens.

People do not read websites, they scan the screen until something catches their attention. If there is too much text to inspect, or if they do not find anything they expected, they move on to something else. Split your texts. Make short sentences and small paragraphs.

Choose your titles carefully. Do not say too much, or too little, it is the rule. And give care to the language you use, it’s important: If your site is for children, say “How to make paper flowers”, if it is addressed to specialists say: “Model for Origami: Pink “.

Use illustrations. A picture is worth a thousand words. If possible, replace some paragraphs with a photo or video.

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Web Design Mauritius: Why create a website?

Creating a website is a powerful communication tool.

A website is a unique way to communicate with the world. So whether you have chosen to create a website to share your passion for music or animals, to make your company known to potential customers, to sell crafts or other items, there are no more barriers. With a site, a multitude of possibilities is offered to you.

The Internet is the ideal medium to reach a large audience at little cost.

A website gives you:

  • A business card of your company
  • A permanent and detailed advertisement
  • A facility open 24 hours a day and 365 days a year
  • Increased competitiveness
  • Better reaction speed
  • Increased credibility

Mass media communication

Internet is the only communication medium where you can broadcast photos, music or videos. This ability makes it a rich and dynamic medium. Creating a website is an essential step in a company’s growth strategy. Today, the website has become a true communication tool and a powerful marketing tool.

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Why is it necessary to have a digital strategy?

Still too many companies are working without real digital strategy and are using digital tactically. Yet by doing so, they put themselves in danger. Having a digital strategy is not a luxury, but a necessary passage to success.

Why digital strategy?

The massive digitization of society has opened an era of unprecedented change. In just 15 years, everything has changed around us, and this is just the beginning. To succeed in developing and consolidating its activity in this permanently changing environment is anything but obvious.

Yes, digital creates extraordinary opportunities, and the field of possibilities seems very vast. Yes, it is possible to create digital companies which in a few years will become impossible to circumvent. Yes, it is possible to take advantage of digital to reinvent a model of ” A recent study by Capgemini Consulting shows that the most mature digital companies, called “digirati”, have, on average, a profitability of 26% more than their counterparts in the same sector and one Turnover of 9% higher.

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SEO Mauritius: How to get position 0 on Google?

What’s better than taking first place on Google? Occupy position 0 of course! Position 0 corresponds to the information box that sometimes appears before the natural results for some queries. It offers a lot of visibility and attracts a lot of attention from the internet users. Here’s how to get position 0 on Google:

  1. Understanding Position 0

First, you need to know exactly what position 0 is. This Google content is called Answer Box or Featured snippet.

The Answer Box, as its name suggests, is an excerpt of a website’s content presented in a box that precedes natural results. This famous position 0 may include several types of information. Generally speaking, the extract from the site will normally serve to answer a question of the Internet user.

It gives a lot of visibility and credibility to the website and is therefore very popular with SEOs.

It is true that an important part of the Answer Box of position 0 contains information from Wikipedia. However, it is also possible for small sites to appear there.

  1. Analyze results to find opportunities

Not all results pages have an Answer Box in position 0. So, you must first identify the opportunities. Perform tests with your keywords to find Answer Boxes in which you might appear. Formulate questions in your queries that can help find them. Also pay attention to Google’s suggestions.

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Why should companies invest in SEO?

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Nowadays, most companies know the wisdom behind investing into developing solid, SEO optimized web infrastructure that is search-engine friendly in order to successfully compete online. Having a solid and well-thought of SEO strategy is all but a necessity.

Given the engines’ continued improvement of their algorithm systems over time, companies have no other choices left than to invest into SEO to compete online.

In this jungle of investors and competitors, having the best product or services does not mean anything without visibility. In order to prove yourself, you have to be visible to the world. If a company does not invest into SEO, how will the world know what they have to offer?

Master planned SEO campaigns are the success factor for billion dollars companies. How a product or service went from an unknown status to a world known buzz can all be due to SEO.

“Search Engine Optimization is the advertising of the 21st century.”

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Search Engine Optimization: How to?

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What is Search Engine Optimization?

Basically, Search Engine Optimization or simply SEO is all about helping websites rank higher on the organic (or “natural) search results of search engines.

The higher the site ranks, the more visitors and hence the more customers you will get!

Search Engine optimization is the art of building a website in such a way so as to please both the customer and the search engine.

Why do we need Search Engine Optimization?

We live in an internet era in which consumers can tune through the surfeit of information. As matter of fact, 92% internet users use search engines on which a stunning amount of 100 Billion web searches are being carried out every month and 78 % buyers use search engines before buying their products.

Being visible on the internet will have no other effects than increasing your sales and hence your revenues.

Having good content, information, architecture, content management system and website infrastructure are ways of generating traffic on your website.

This is what exactly Search Engine Optimization is about.

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