Tag Archives: digital marketing

Web Design Mauritius; How to choose the best Google Ad Keywords for your next campaign

Once you have planned your Google Ads Campaign settings and drafted your ad groups, you must add Google Ads Keywords, another key factor in your ads’ skill to capture user interest and cause an impact.

Keyword in terms of Google Ads are words and phrases that you link to each of your ad groups on the basis of their topic groupings. These keywords conform to the words and phrases searched on the user’s end, which will spark your ads if matched appropriately.

TO MAKE A GOOD GOOGLE ADS KEYWORDS

First, let us see the characteristic of a valuable Keyword on Google Ad Grant Platform:

High Search Volume

Our Google Adds Keywords must have a high monthly search volume to give us a better possibility of increasing more users.

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digital strategy mauritius

HOW TO CHOOSE A GOOD DIGITAL MARKETING AGENCY IN MAURITIUS?

Digital marketing is a multi-dimension strategy aimed to target, to connect and to establish relationships with customers online, across a broad range of  channels.

As the web continues to evolve, your business must adapt to encounter these changes. The perfect way to adjust is by selecting a full-service digital marketing agency in Mauritius.

A GOOD DIGITAL MARKETING AGENCY PROVIDES FULL SERVICE

A full-service digital marketing agency has creative designers who will set up customized and SEO-optimized  websites or web pages for your businesses. Web designers will handle the look, feel, and functionality of the pages.

The role of a good digital marketing agency is to utilize a wide variety of different tactics, strategies, and online tools to help a business attain its marketing and sales goals.

Digital marketing consists of the following tactics:

  • Content marketing
  • Search Engine Optimisation (SEO)
  • Mobile marketing
  • Online Advertising
  • Email marketing
  • Social media marketing

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instagram

Web Mauritius: Social Media Trends

Instagram is the second largest social network after Facebook. However, its operation is quite different from this one. So here are some tips s to improve your audience on Instagram.

Publish more images on Instagram

The image is the very basis of the social network and it must therefore be worked accordingly.

Images published on Instagram must be of good quality. However, they do not have to be taken with a high-end camera. The quality of photos taken by smart phones is currently largely enough to provide beautiful shots for the web.

To get an interesting picture, here are some tips:

  • Have a common thread. Determine the theme and tone to use on your Instagram account.
  • Think of lighting when you take pictures and enjoy the natural daylight. Use few filters or lower their intensity.
  • Think of the composition of the image and the framing. Do several tests and test several angles to get the best result.
  • Do not overload the image! Concentrate on a point of interest or contrast. Let it breathe by not trying to occupy all the space.
  • Publish regularly! If you lack imagination, here are more content ideas to animate your Instagram account
  • Get a tripod to stabilize the photo taking.
  • Practice a lot, publish little. Choose only the best photos.
  • Make more videos!

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