What is Search Engine Optimization?
Basically, Search Engine Optimization or simply SEO is all about helping websites rank higher on the organic (or “natural) search results of search engines.
The higher the site ranks, the more visitors and hence the more customers you will get!
Search Engine optimization is the art of building a website in such a way so as to please both the customer and the search engine.
Why do we need Search Engine Optimization?
We live in an internet era in which consumers can tune through the surfeit of information. As matter of fact, 92% internet users use search engines on which a stunning amount of 100 Billion web searches are being carried out every month and 78 % buyers use search engines before buying their products.
Being visible on the internet will have no other effects than increasing your sales and hence your revenues.
Having good content, information, architecture, content management system and website infrastructure are ways of generating traffic on your website.
This is what exactly Search Engine Optimization is about.