website redesign mauritius

WEB DESIGN MAURITIUS : HOW TO PREPARE FOR A WEBSITE REDESIGN ?

Redesigning your website is a huge project, but with the right planning, research and preparation your website redesign can be successful. The reasons why people redesign their website are : 

  1. to increase their brand recognition 
  2. low website traffic or poor website’s usability.

Here is a to-do list to help you prepare for a smooth website redesign:

ASSESS THE BRAND

Regardless of  how challenging or easy the redesign, now is the right time to assess whether the branding will remain the same. You will have to carry out a brand quality-about your customers, your products and services, your value proposition, and your visual identity, including logos, graphics, blogs,colors and word marks.

DEFINE YOUR GOALS AND BUDGET

Consider the goal you want to accomplish with the site redesign? Clarify whether it is to improve the user experience, rebrand the company, attract new market share or customer section, update an outdated style, additional serviceability, or to improve sales and marketing.

Your goal will help determine your budget for the project , for example, creative work, technical needs, testing, photography,whether the work is done in-house or outsourced.

AUDIT EXISTING CONTENT

Auditing your existing website is an important element of  redesign pre-work. Your visitors should be able to browse anywhere on your site and find relevant, compelling content that conform with the brand identity and goals.

A content audit will enable us to find out what content is good, what needs to be updated or created, and what to withdraw from the new site. 

About your content  : 

  • Is it current? 
  • Does it move visitors towards business goals, 
  • Is it informative, useful or helpful?

ESTABLISH  A CUSTOMER -CENTRIC MINDSET

You want to build substantial site visitors.  Whether they are current or prospective, you want to know how your customers are using your website. With a customer journey map you will be able to know when they first enter the site till when they leave. There may be multiple maps, it depends on what  customers are looking for. The important thing is to find out the path they take and fix any gaps in the user experience.

 

CREATE METRICS

To gain success quickly, consider these metrics :

  • Unique visits, unique visitors and total visitors
  • Time spent on the site
  • Page visited
  • Bounce rate
  • Keywords and rank used to find site
  • Inbound linking domains
  • Devices used to connect
  • Content activity, such as downloads, list registrations, or newsletter sign-ups

 

FOCUS ON SEO

A website that will be SEO-friendly, technically ranking your company on the top page of search results.Your old site will have been listed and established with search engines. Use the redesign as a possibility to improve your site ranking SEO.  Agencies often provide the technical SEO service together with web design and development in Mauritius.

 

Do you need help with your redesign project? Web Company Ltd Mauritius

provides expert website design Mauritius services that result in SEO-friendly, mobile-ready,and growth-minded sites. For more information contact Web Company.

HTML

Web Development Mauritius: What Is HTML?

HTML DEFINITON

HTML stands for Hyper Text Markup symbols or codes added to a file, programmed for display on the internet. It is largely used as computer standard language in the creation of  Web pages. To understand HTML in Mauritius from front to back, let us look at each word that makes up the abbreviation:

  • Hypertext: text that is structured in order to connect related items.
  • Markup : a style guide for typesetting anything to be printed in hardcopy or soft copy format.
  • Language : a language that a computer system understands and uses to interpret commands.

HTML  describes the structure of web pages. This structure alone is not enough to make a web page look good and interactive.  With the combination of assisted technologies such as CSS and JavaScript you can make a dynamic and beautiful static web page.

You can look at HTML CSS and JavaScript this way:

  • HTML is the structure of the house
  • CSS is the interior and exterior décor
  • JavaScript is the electricity, water system and many other functional features that make the house liveable.

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web design mauritius

WEB DESIGN MAURITIUS: HOW TO IMPROVE YOUR WEBSITE’S USER EXPERIENCE (UX)?

The objective of user experience (UX) is to work out the functionality, organisation, and usability of your website ‘s interface. Visitors will definitely come back to your website if they have a good user experience on the first visit. If your website is complicated to navigate and causes confusion to your users, they will simply leave it within a click. To avoid this, you should improve your website’s UX.

Here are 4 tips of how to improve your website UX:

UNDERSTAND WEBSITE METRICS

View your website’s Services page:

How many visitors visit this specific page?

How long do they stay on this page?

If the number is low, it means you need to apply UX design on this page.

Here is what to consider in this situation:

How long does it take for a visitor to understand the primary details of your services?

Is your pricing listed on this page?

How fast can a visitor sign up for your services?

You should time how long it takes for a visitor to sign up for a service. For example, within less than a minute you can subscribe to The Hustle’s daily newsletter.

You should target to keep your sign-in length below a minute if possible.

WEB DESIGN FUNCTIONS

Also known as responsiveness, this turns to how simple it is for a user to achieve something through your website.

For example, do you have a contact page on the website?  Do you have a list with the contact information for your company on this page?

Do users have to copy the email address and send an email separately, or they can do it without leaving your website.

There should be a short system from ordering to checkout.

Have a wide range of payment options to improve the user experience for online shopping.

Ensure your website is also optimised for mobile.  Many visitors will access your website merely through mobile devices.

Your web developer can adjust the website to function properly on mobile devices.

Without mobile optimisation, you might lose customers for good.

USE WHITE SPACE

White space is one of the most well-functioning design elements you can improve your website with. It not only allows you to draw your visitor’s attention to the most important buttons, but also make your content legible. Using white space will make your website look up-to-date and clear. Remember that it is also important to strike the right balance between the amount of white space you use and the information you want to highlight.

Keep the artistic simple and provide increased functionality

ASK FOR FEEDBACK

On your website you could add a survey that invite customers to rate their experience.

Ask questions such as:

  • To improve your experience, what should we do?
  • Which features would you like to view in the future?
  • Did we meet your expectations?

You should gather the outcome and evaluate them, searching for trends.

Enhance your user experience today by contacting Web Design Mauritius. With Web Ltd, you will soon see an increase in your website traffic and a decrease in your bounce rate.

 

 

 

 

web design mauritius

WEB AGENCY MAURITIUS : STEPS FOR CREATING A SECURE WEBSITE

An online appearance gives your business excellent visibility, but creating a secure website inspire consumer confidence in shopping with your business.

You should secure your website, protects it in place to keep out hackers, bugs and other online nasties. Or else, your data could be at risk, your site could crash, or you could even lose money.

How to create a secure website?

CHOOSE A CAPABLE HOST

When you create your website you have various hosting options, but each provider has unique benefits that can improve your site. The security level depends on whether they have features like web application firewall WAF and denial-of -service (DDoS) protection.

Created web host like Bleuhost and Go Daddy allow you to decide on the degree of your safety, and this is the first move in how to build a secure site. Continue reading

web design mauritius

WEB DESIGN MAURITIUS: 5 WEB DESIGNS TRENDS IN 2022

While everyone is thinking about how to fit into the new normal, post covid, in 2022, design trends are evolving to help people feel both safe and ready to engage in online transactions.

1. SAFETY FIRST

Now more than ever, websites with user-friendly designs are being developed to help people feel safe and comfortable while browsing the internet. Incorporating natural, organic shapes makes the page to appear unique, inspiring and lively. This is truly about aesthetics and feelings. Designer needs to create a digital environment that feels real to the audience.

Designs that are clean, sleek and welcoming will make your visitors feel safe and secure.

2. OVERSIZED TYPOGRAPHY

Typography of uncommon size is a fresh, bold web design trend which will gain more importance in 2022. This is a flexible technique that can be used in minimalist or maximalist designs, equally effective and can be adapted to many different styles. Maximalist is a space where brightness, contrasts, and elaborated tone and texture do the talking. Maximalist lets designers use their imagination to implement many different ideas filled with creativity. While Minimalist often provides safe and well-trodden path through neutral web spaces. In 2022, we are going to see motion added to the text as well.

3. ONE PAGER WEBSITE

We have seen the growing popularity of the one-pager website that forgoes menus and navigation to the advantage of pure scroll navigation.  One-pager websites work perfect when their content is shorter, like a portfolio or the presentation of a single idea.

You will feel as if you are holding a flyer or reading a poster from these sites. All the data you want to look at is in one place and you do not need to navigate or search multiple pages. Continue reading

digital strategy mauritius

HOW TO CHOOSE A GOOD DIGITAL MARKETING AGENCY IN MAURITIUS?

Digital marketing is a multi-dimension strategy aimed to target, to connect and to establish relationships with customers online, across a broad range of  channels.

As the web continues to evolve, your business must adapt to encounter these changes. The perfect way to adjust is by selecting a full-service digital marketing agency in Mauritius.

A GOOD DIGITAL MARKETING AGENCY PROVIDES FULL SERVICE

A full-service digital marketing agency has creative designers who will set up customized and SEO-optimized  websites or web pages for your businesses. Web designers will handle the look, feel, and functionality of the pages.

The role of a good digital marketing agency is to utilize a wide variety of different tactics, strategies, and online tools to help a business attain its marketing and sales goals.

Digital marketing consists of the following tactics:

  • Content marketing
  • Search Engine Optimisation (SEO)
  • Mobile marketing
  • Online Advertising
  • Email marketing
  • Social media marketing

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Web Agency Mauritius: how to choose the best Web Agency

A web agency or digital  is an agency specialized in the planning and development services to ensure a website that supports your business goals and keeps both you and your customers happy.

WHY DO YOU NEED A WEB AGENCY?

A website will allow clients and prospects to know about your business, your expertise and your specialization. With a web agency in Mauritius, you can approach a team of experts that ensure you huge success in your online strategies. The web agency that you choose will help you before, during and after the website is up and start working. The web agency will build your website and thus, it is the agency himself who will know about issues and changes or if there is need to update to the latest technology.

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Payment Gateway Mauritius: Why should companies use a Payment Gateway

WHAT IS A PAYMENT GATEWAY?

A payment gateway is a user interface that authorizes the buyer to do the payment online where the seller accepts it. A payment gateway comes with various payment modes such as credit/debit card, net banking, UPI and Mobile Wallet. It can be considered as a middleman which carries out  a secure transaction of funds from the bank account of the buyer to the seller’s payment gateway.

HOW DOES PAYMENT GATEWAY OPERATES IN MAURITIUS?

Payment gateway relocates the payment acceptation or decline back to the customer.  A payment gateway validates the customer’s card details securely, ensures that the funds are available and   eventually allows merchants to get paid. Let us see in detail how it works:

  • A customer selects item from the merchant’s web site and adds them into shopping cart then click the check-out button.
  • The e-commerce platform will divert the customer to the secured payment gateway page where he chooses the payment methods and enters the payment card details.
  • The customer will have to wait for the issuing bank to request transaction authentication .
  • After authentication the transaction can be successfully authorized or it can be declined by bank or by Master card, visa, Maestro or American Express. This can happens if the card is expired, there is a shortage of funds or the credit limits is exceeding.
  • The bank fixes the money with the payment gateway which afterwards is settled with the merchant on a basis of the settlement period.
  • Once the payment is completed, the customer gets a message of confirmation for his order.

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Web agency Mauritius – Choose the right web design company

The number of web design companies in Mauritius in increasingly growing in numbers. That’s is a good thing to have the choice but on the other side of things, it is getting even more difficult to choose the right agency to work with. Good products, excellent service or good ideas are no longer sufficient today. It is essential to find an answer to these questions as soon as possible to avoid investing time and money in a strategy that may not be suitable for your company.

First of all, potential customers have to find out what company X offers so much. And that is only possible if the corresponding advertising is very effective. Today, we will try to address the question to help you have clearer ideas about what to look for when searching for the web agency that will best suit your needs:

1.      Exploring the market

The very best place to start is to visit local websites that you like the most or feel have that special touch you are looking for own website. Once you are on the website you like, scroll to the footer section, it is normally here that you will find copyright and web agency links.

Visit the website and think of it as an online business card. If the website is well presented with a comprehensible design and flow, it is a good start. Moreover, if an agency has a site that you do not like, that works badly, has a lot of 404 pages for example and is not clear, would you entrust them to deliver a better work for yours?

Choosing a web agency is in some ways giving a copy of your brand image. If a company does not have a good brand image, you can be sure that if you work with them, you can be sure that you will have problems to communicate with your users and make a good impression on the web. We recommend you find at least 3 companies with a good profile that you think will display your brand image well.

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Web creation Mauritius – 5 steps to be online

Your internet presence is your business card on the internet and should make an impression. Here are the key steps to creating a website.

Okay so you feel your company needs a fresh new website for this year 2019. At Web, we strive to give our customers the best tips and insights before even signing any contract. This information is provided for free. And, free does not mean cheap or unimportant here. We’ve taken our 20+ years of experience and created this article to help you better create your next website.

In the beginning, the creation of a website, especially in Mauritius, can be intimidating. Add to that the number of questions that pop up in your mind when designing the idea of a website which will represent your professionalism on the web. These questions can be, how many menu items do I need. Which languages do I make my website available? What can I sell on the website? Is there even a demand on the internet?

If you do not have a proper concept for the site, you can quickly lose track of how to create the site, and in the worst case, the site becomes an impenetrable labyrinth for the reader. To prevent this from happening with your website, we have put together some most important steps in creating and maintaining a website for you.

1.      Why do you even need a website?

Almost everyone today has a website to showcase a facility or products. Nevertheless, you should ask yourself why you want a website. You should never create a website “just like that” or “just fast”. Your website is your figurehead on the web, where visitors can find out about your offer. So, you should consider before creating your website: Why a website at all? What do you want to achieve with it? How should your institution be perceived in public? Is your website for information purpose only or do you intent to sell your products on it, maybe later?

In most cases, the need will be justified, but sometimes, business owners don’t just realize it, they pay a lot of money for designing, creating, trashing, redesigning and recreating websites that they don’t even need. Know your purpose, it is not just because your competitor has a website, does it mean that you should have one. If you know exactly why you even need a website in the first place, we can help you and you are allowed to read point 2 below:

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