A good website knows its users and targets communication and features to these users. Each type of user will browse and generally visit the website with specific needs and purposes. Some content types may benefit all users whereas others are targeted at a specific user. The architecture and navigation of your website should reflect this.

A number of blueprints and wire frames will be produced during the analysis and specification phase of your project.

Blueprints show the relationship between pages and other content components, and can be used to portray organization, navigation and labelling systems. The blueprints help the development team determine where content should go and how it should be navigated within the context of a site, sub site or collection of content.

Wire frames serve a different role: they depict how an individual page should look from an architectural perspective. Wire frames are typically created for the site’s most important pages, such as the main page, major category pages and other important application interfaces. Wire frames stand at the intersection of the site’s information architecture and its visual and information design.