Here is fresh top 10 social networking sites’ market share data in US. It has some interesting changes.
Youtube has jumped to its highest level ever. Seems that people are watching more and more clips and that brings the video site to 24.15 percent market share of visits. LinkedIn is another site that has reached its highest market share of visits. I
t has grown from low 0.63% in December 2012 to a record high 0.89 percent last month. LinkedIn moved to 6th position in the top 10 overtaking Google+. April and May are the active business months that may help the business social network to grow its market share even more.
Tumblr is also at its highest market share of visits, reaching 0.42 percent in March 2013.
Facebook has fallen to its lowest market share of visits in almost 3 years. Facebook continues to be the dominant social networking site but the loss of 3% of market share means 100 million visits.
Twitter is down, too. It has fallen to 1.72 percent of market share of visits. This is the lowest number in 12 months and the trend-line seems to point down.
Pinterest is slightly down. It has moved from 1.17% in February to 1.14% in March. Although a down this level seems to be stable for the pinning site. It is hard to say what’s behind the declining numbers if the leading social networking sites.
My guess is that one factor that brins down the numbers is the fact that usage through mobile apps is not tracked. The other factor may be that the market is saturated and people are less active when using these sites. This does not mean that they stop using social networking sites but there’s less “excitement” that translates to less frequent usage.
Instagram is back in top 10. Yahoo Answers continues to inch up. Google+ is moving sideways.
Market Share of Visits [March 2013]:
Facebook 58.51% (-)
Youtube 24.15% (+)
Twitter 1.72% (-)
Pinterest 1.14% (-)
Yahoo! Answers 1.04% (+)
LinkedIn 0,89% (+)
Google+ 0,79% (+)
Tagged 0,51% (-)
Tumblr 0,42% (+)
Instagram 0,36% (-)
Note that the absolute number of visits of 1% of market share is approcimately 33.5 million visits.