Tag Archives: website content

web design mauritius

Web Design Mauritius: Why create a website?

Creating a website is a powerful communication tool.

A website is a unique way to communicate with the world. So whether you have chosen to create a website to share your passion for music or animals, to make your company known to potential customers, to sell crafts or other items, there are no more barriers. With a site, a multitude of possibilities is offered to you.

The Internet is the ideal medium to reach a large audience at little cost.

A website gives you:

  • A business card of your company
  • A permanent and detailed advertisement
  • A facility open 24 hours a day and 365 days a year
  • Increased competitiveness
  • Better reaction speed
  • Increased credibility

Mass media communication

Internet is the only communication medium where you can broadcast photos, music or videos. This ability makes it a rich and dynamic medium. Creating a website is an essential step in a company’s growth strategy. Today, the website has become a true communication tool and a powerful marketing tool.

Creating a website for all

The first step in building a site is to know its goals and choose a topic accordingly. Will it be a professional, recreational or other site? Do you want to share a passion, meet people, create a business network, present your services … you decide! Having its website makes it possible to open doors to the world since it is a simple way to meet all kinds of expectations.

Today, it is risky for a company to stay away from new modes of communication. It should also be borne in mind that the presence of a company on the Internet must be sustainable and follow the evolutions of the web.

If you want to be accompanied, set up and exploit the full potential of your presence on the internet, contact us!

web design mauritius

Web Design Mauritius: 2017 on the Web!

Web design remains one field that is always evolving. Meaning that you always have to upgrade your site to fit the current generation of features. This year began loudly on the web design side of things – three dominant features are ruling new designs and this is what our article is all about. Here are the three trends to keep an eye on this year and to maybe add on to your website to be on the trendy side of things.

A video to replace images

The display of large-format video clips to replace banner images is a good way to boost a website. Increasing the speed of web connections allows us to integrate more and more media items in better resolution. The html5 video tags allow us to easily integrate them and ensure a good cross-browser compatibility. The only barrier to this trend: Apple mobile devices do not support automatic video playback to preserve battery life.

“Landing pages”

One very common feature being used nowadays remains the Landing Page. Landing pages allow several companies with a smaller budget to maintain a high-quality presence on the Web. They also allow a company that already has a web presence to launch a targeted campaign or online offensive and increase the conversion of visits – thus not only increasing their visibility but also increasing their gain in clients.

Endless-scroll pages

Web pages without a scroll bar presenting all the content inside the initial window are becoming more and more popular. The scrolling action is often re-used in these pages to advance the content, which is built as a story or timeline. On these pages, you will often find a multitude of animations and transitions to reveal the content. These pages look like a book or a brochure and cause a wow effect.

Keep tuned for more updates about WEB!

 

Why should companies invest in SEO?

business-seo

seo

Nowadays, most companies know the wisdom behind investing into developing solid, SEO optimized web infrastructure that is search-engine friendly in order to successfully compete online. Having a solid and well-thought of SEO strategy is all but a necessity.

Given the engines’ continued improvement of their algorithm systems over time, companies have no other choices left than to invest into SEO to compete online.

In this jungle of investors and competitors, having the best product or services does not mean anything without visibility. In order to prove yourself, you have to be visible to the world. If a company does not invest into SEO, how will the world know what they have to offer?

Master planned SEO campaigns are the success factor for billion dollars companies. How a product or service went from an unknown status to a world known buzz can all be due to SEO.

“Search Engine Optimization is the advertising of the 21st century.”

SEO vs PPC?

Unlike PPC, companies don’t have to pay everytime someone clicks on a link. PPC can prove to be spammy. It is well known that 80% of people click on natural results rather than on paid advertising campaign. The reason may be simple as the more authority a website has, the higher it will be in the Search Engine’s Results Page. And to get a website higher up in the SERP, nothing is as much effective as SEO.  Search Engine Optimization will do nothing less than improving your brand name.

Specific reasons why your companyshould definitely consider investing in SEO:

 

  1. It still works – Firstly, the techniques used to improve a website’s SEO still works! Even though Google only recently removed data regarding organic traffic, the techniques employed still prove themselves to be extremely effective.
  2. It is not going to stop working any time soon – The never ending race of the search engines to improve their ranking systems will not end this soon. The biggest shark out there- Google- plays big, regularly improving its algorithm. It is not likely that SEO will stop being effective in the foreseeable future. Even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
  3. SEO is cost-effective –As compared to other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an e-mail marketing program, SEO ranks first when it comes to return of investment. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains foundation of your online presence.
  4. Search engines grabbing more market share – In In this internet era, about 80-90% of customers read online reviews before making a purchase. This number is only forecasted to increase.  It won’t take long before virtually everyone is searching for products and services online. Do you want them to be able to locate your company or not?  Without a well planned organic SEO strategy in place, users will have a very hard time finding you and will instead find your competitors themselves using SEO.
  5. Rise of mobile bandwidth and local search optimization – With an increased amount of Smartphone users, traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.
  6. Not having a healthy content profile is damaging –As mentioned earlier above, with each and every update to its search algorithms, Google and other engines change the way they look at websites with each updates. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google take into consideration when ranking your companies’ site.
  7. Your competitors are doing it – Remember, SEO is a never-ending process. If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

Pertaining to the number of online businesses, investing in organic SEO is more important nowadays than ever before. Companies should choose sound SEO companies for the current trouble everyone finds themselves facing concerning the lack of organic keyword data and traffic. Your company absolutely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing.It remains one of the single most important components of any organization’s branding efforts and online presence.

Search Engine Optimization: How to?

SEO-web-companies

web-companies.com Search Engine Optimization

What is Search Engine Optimization?

Basically, Search Engine Optimization or simply SEO is all about helping websites rank higher on the organic (or “natural) search results of search engines.

The higher the site ranks, the more visitors and hence the more customers you will get!

Search Engine optimization is the art of building a website in such a way so as to please both the customer and the search engine.

Why do we need Search Engine Optimization?

We live in an internet era in which consumers can tune through the surfeit of information. As matter of fact, 92% internet users use search engines on which a stunning amount of 100 Billion web searches are being carried out every month and 78 % buyers use search engines before buying their products.

Being visible on the internet will have no other effects than increasing your sales and hence your revenues.

Having good content, information, architecture, content management system and website infrastructure are ways of generating traffic on your website.

This is what exactly Search Engine Optimization is about.

How search engines work?

Search Engines have a prime objective which is to convey the most relevant of information for a search query. The most relevant the search results are to the user, the happier will he be. The happier the user will be, higher will be the probability the user come back to the same search engine again.

In order for the search engine to deliver the right information at the right time, they need to have a proper means of gathering and prioritizing contents on a website. This process is called indexing.

Search Engines have systems called algorithm that will enable them to spit out the proper website at user’s demand. Every search engines have their own algorithms. But elementally, four factors are considered.

Search engines actually attempt to scan the entire online universe and index all the information so they can show it to you when you enter a search query.

How will Search Engines rank your website?

Search engine Optimizers will use a series of strategies. These strategies and the structure of the webpage will influence the way the site behaves in search engines.

Below we will discuss about some of these tactics.

1.     Keywords

keywordwebcompanies

keywords

In SEO context, keywords are particular terms/ labels or phrases that describe the content of a webpage.  Keywords are of prime importance in search engine optimization since they will be describing the contents of your website.

Choosing the right keywords is of prime importance. For example, a website about parachuting should contain keywords related only to parachuting. If only a small amount of words related to parachuting is mentioned on the website, the search engine will not display the website when websites relating to parachuting is being searched for.

The most pertinent and consequently the most significant keywords on a website will be these keywords which will appear the most often across the website!

To be able to stand out against competitors offering the same service, you imperatively need to understand exactly what the users are searching for and base your keywords upon these.

2.      Page Title

Metatitle-web-companies

Example of a Meta Title

Statistics show that about 48% of search engine users will click on a search result based on the Page Title as seen on the Search Engine Results Page. In simple terms, the Page Title is the first thing that the user will see on the Results Page.

Based on the Page Title, the user will decide either to visit the page or not. It is highly recommended to include the brand name and specific keywords in the Page Title to make the webpage as relevant as possible.

The Page Title should be distinct for each page of your website and characteristic of that particular page.

3.      Meta Descriptions

Metadescription-web-companies

Example of Meta Description

Meta Descriptions define the content of the website as it appears on the Search Engine Results Page. Meta Description includes a short description of the website. It should be rich of keywords which best suits what the website is about.

The more interesting the description, the more will the user want to click on the link to find out additional information. Meta Description has a big effect on the click rate of a website and hence must be given a serious thought.

If the Meta Description is not enough specific and is not well written, then there is a huge chance that the website is ignored!

4.     Content

Creating attractive and captivating content is one of the most weighing factors of a website. A website’s content should be descriptive about its activity. For example a website about football should contain content related to football and not to Cooking.

If users find useful information on a website they might share that information via social media, blogs, email or other ways, increasing the popularity of the website.

Content should be well organized, that is, avoid dumping large paragraphs people would not want to read or follow.  Content should be easy to read and follow and as much as possible unique to captivate the users.

It should also contain a good keyword density. Copy-Paste content will only make your website ranking go down or even be black-listed from search Engines.

5.     URL Structure

A website’s URL should be relevant and inherent. Good practice is to make sure that the URL contains keywords in them and not incomprehensible alphabets, numbers or punctuation marks. Doing so it will be easier for search engines to crawl the website leading to a better website ranking.

Remember that URLs are displayed on the Search Engines Results page and that words in the URL will bolden if it was in the user’s query.

6.      Images and Alt Text

Adding Alt text to your images will enable search engines to find your website in image searches. If your image has Alt Text corresponding to the image, it may be that the user will want to visit the website. The Alt text should be as descriptive and accurate as possible.

7.     Site architecture

Most websites are sectioned, they contain a home page, main and sub sections. This enables the users find their way easier. The overall layout of the website is known as the site architecture.

A good site structure will direct the user more easily to the information he is looking for.

Site architecture should be well sectioned and not contain too much sub sections. The greater the number the subsections, the least probability this content will appear on search results.

8.     Linking

  • Link Exchange

Links can be exchanged with websites relating to the same services (commonly referred as Thematic link Exchange). Exchanging links may increase a website’s popularity as it tends to show that a website is serving as a reference for a particular content.

Before doing link exchange, you should consider some of these factors:

1. Try get links from authority websites from the same niche.

2. Review the link building strategies of your competitors employ and think about how you can devise better quality strategies. Don’t build links just to build links, or just to copy somebody else.

3. Join social networks, to get your content noticed by the people most likely to share your type of content and to build your personal network.

4. Get links from relevant sites, to build good domain authority.

5. Focus on quality link building techniques and strategies to avoid future unnatural links notices in Google Webmaster Tools which will be followed by penalties.

6. Don’t spam people with mails and do not share too much of your publicity on social medias. It can become harassing.

7. If you want others to link you, you got to link others too.

8. Don’t link too much in a short time lapse.

  • Link Baiting

Link baiting is placing the link of the website’s content you published on your page. If you do this for others and others do this for you, your website popularity will increase.

  • Cross-Linking

Also known as internal linking, it is the practice of placing links to internal pages of a website. Cross-linking is also a major factor of Google Page Rank Algorithm. One SEO good practice is lking a keyword as anchor text to the internal content of a website.

9.     Site map XML

An XML sitemap will provide Search Engine crawlers a list of all the pages so as to discover new or updated content. The poor architecture of many webpage makes it difficult for crawlers to find pages. An XML sitemap is a good way for crawlers to do so.

XML Sitemaps are very essential, and according to the site’s nature, specialized sitemaps for News, Image, Video and Mobile may really improve your indexation results.

10.Metadata

In simple terms, metadata is data about data. Some Search engines, like Google, don’t “read” your content (data). Information collected from the defined metadata fields will be used for indexing.

To increase the probabilities of your content being located in response to a search query, add appropriate metadata, such as a search engine title, description, keywords, copyright and event dates. Use tagging (interest categories) to mark items intended for dynamic display.

11.Pagination

As a website grows in term of content, it is far too bulky and difficult to display all the results on the same page. Pagination is here to help.

Pagination is dividing all these contents into different pages so that there is a better fluidity of use for the user.

Good SEO practice demands that content is accessible with the least number of “clicks”. The fewer the number of “clicks”, the fewer the bounce rate, resulting in a higher page rank. The converse is also true.

12.Robots.txt

It is a text file that webmasters create to serve as a guide for search engines robots to crawl and index website pages.  For example, if there exists a duplicate of a page one version of which is used for printing and the other version for reading, it may be possible that due to that duplicate, the search engine impose a penalty upon the website.

The robots.txt file is a good practice since it will tell the search engine robot which files and folders to avoid on your website.

13.Google Authorship

Google authorship is the photo and byline which appear on search results pages. The match with Google+ profiles creates verified links between content on the web and the creators of the content.

This gives Google the ability to establish quality, human-created content and distinguish it from non useful content. It results on better page ranking and less copy-paste content as authors claim their authorship.

14.Multiple languages

Multiple languages of the same content or website can be used to target a broader audience and generate more visits to the site.

15.Mobile Web Development

Mobile web browsing represents a huge potential. In fact, 46.0% of internet users use their mobile phones to search the web. A large number of websites are not suited for mobile phones.

Offsite

1.     Anchor Text

Anchor text is the clickable text in a hyperlink (generally of different color from the text). Anchor text should be eye catching and Good SEO practice demands that the anchor text be relevant to the content it is pointing to.­­

2.     Social Networking

Link Building is a major factor taken in consideration by Search Engines Algorithm as mentioned above. Through link building, Search Engine will recognize if other pages on the web deem your website as a reference for content and information.

Social Networking is one of the best means of link building. By creating attractive and original content, users will tend to share your content. The most your link is being shares, the most visible your link will be to search engines hence the greater the popularity.

3.     Press release

One of the best ways to directly reach journalists, consumers and influencers is through press release. Many of the world’s biggest news companies have press released fed into their system.

Press release can be used to add links and hence drive traffic to a website and increase visibility in Search and social media.

4.     Micro sites

A micro site is a web page or a group of web pages that is separate from a main website but in some sense is used to point to the same webpage. Microsite contents tend to be more specific from the broadness of content of the main site.

Hence Microsites help in the way that they help users reach information more quickly. They are mainly used to direct towards the main website.

5.     Blogs and Forums

Many people will try troubleshooting their problems through forum discussions. This is because forums serve as a good reference for certain topics due to their specificity and the number of people interacting.

If you provide good and exact information on forums, your website could serve as a reference for certain topics hence increasing your popularity.

Writing a blog for your company is a way to publish unique content. Blog content should be unique and attractive, so that users may want to share. Blogs can also be promoted by posting or commenting in service-related blogs. By doing so, links can be share. As explained above, the more links you share, the more your visibility!

6.     Article Directories

Articles can be created and submitted to article directories (like ehow, hubpages, and examiner). Anchor text and links can be added to make them point towards a website.

7.    Photo Sharing

Publish interesting photos so people can share, comment on them. This can drive a lot of traffic towards a websites. Photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, or instagram can be used.

Linked with photo sharing, video promotions, experts opinion and product reviews can be made public on sites like Youtube.

HTTPS

Google, the world’s most famous Search Engine provider recently announced that going HTTPS (i.e. adding a SSL 2048-bit key certificate on your site) will give it a minor ranking boost.

For now Google announced that it has less than 1% impact than all other algorithms but that they may strengthen it to encourage websites from shifting from HTTP to HTTPS. All this is in a vision to make the web safer.

Tracking Down Results

Tracking down results is of prime importance. The more traffic you drive to your website, the more is your customer potential. To do the thing well, you must have the right metrics in place, have constant monitoring, and make accurate adjustments to raise the numbers.

First of all, a baseline should be established in order to improve your SEO. You should first know where you are in order to know where you are heading to! There are many free or paid tools which will enable you to do so.

What do you need to track down?

 

1.     Keyword Performance and Ranking

In order to know how well your website is doing for desired search terms. This will enable you to know your ranking position on the Search Engine’s Results Page.

 

2.     Organic Search Traffic

The numbers of visitors who visit your site clicking on a link found directly on the Search Engine’s Results Page. Track down what percentage of the website traffic comes from organic search every day, week, and month.

3.     Conversion Rates from Organic Search

The percentage of visitors who turned up on your site through organic search and completed a desired conversion action such as becoming a customer or signing up.

4.     Unique Search Terms Driving Traffic

The entire list of search phrases that visitors type in to find your site, and how much organic traffic those terms bring. Special attention should be given to those keywords which are non-branded (i.e. those keywords which do not include company name, products or services) and which bring traffic to your website.

5.     Inbound links

The number of links from other websites which redirect to your site. This may be an indicator of how popular your website is. If other websites use yours’ as a reference, your popularity will grow affecting your rank in Search Engine Result Pages (SERP).

Monitoring

All these information tracked down will give you an approximate idea about how well your website is running. From these, conclusive actions can be taken.

With all these information and tips given, it is time for you to do some SEO for your website.

Remember, you should always keep in mind there is no perfect SEO strategy but you should adapt your strategies according to the trends and results.

 

Good luck!

How to create the best website ever?

bestweb

“Don’t worry about creating the perfect website. Just work on making it better. If we’re constantly evolving with the changing technology we’re going in the right direction.”

This idea has guided our team over the years and has encouraged us to always look for new adaptive approaches to web design.

Who knows? Maybe someday someone might build the “perfect website”. In the meantime, we will focus on progress, consistently striving for perfection, as we continue to make small but significant improvements along the way.

Now, coming to your website creation, here are some fundamental questions you should be asking yourself before getting started:

  • Why are you creating this website?
  • What audience (s) are you trying to reach?
  • What do you hope to achieve with this website?
  • What action do you want the audience to take as a result of visiting?

Designing the website can be deceptively difficult, as it involves achieving a design that is both usable and pleasing, conveys information and enhances brand equity, is technically sound and visually coherent. Let us consider some of the basic principles that will help you achieve web greatness.

Usability… how do users think?
Yes, usability, not the visual design, determines the success or failure of a website. We must never forget that the user is the only person who clicks the mouse, browse through the web pages and therefore decides the course of action on the website. Users search for useful contents that satisfy their online search queries. If the website does not meet their expectations, the back button is clicked within seconds and the search process is continued.

So it is important that you put yourself in the user’s mind. At the end of the day, your website is a tool for people to use, and people don’t like using annoying tools. In the same way, if users can’t use a feature, it might as well not exist.

 

Visual Design… what looks good and why?
Again before getting started, there are some factors you should consider.

Consistency
Consistency is a good goal for any web design. You should adhere to standards. There are certain things people expect and not going the expected way will cause them unnecessary confusion. For instance, people expect an underlined text to be a link, doing otherwise is not good usability practice.

Understand what they are expecting from a design point of view. Navigation, search placement, text structure, screen layout on all web pages, should apply the same consistent conceptual structure.

According to Krug’s first law of usability, the website should be obvious and self-explanatory. Do not make the users think! They don’t need to figure out how things work.

Colour

Colours affect the human psyche. A good website design implies that the overall visual effect sends the ‘message’ that needs to be communicated to the customers.

“The interaction of colours in a design through complementation, contrast and vibrancy.”

Complementation

The above statement is the colour theory, which is a basic principle to any web designer. Complementation focus on the way we view colours in terms of their relationships with other colours. For example, when colours occupy opposite ends of the colour spectrum, a visually appealing design is obtained. This is so because instead of straining to accommodate for a particular area of the colour spectrum, our eyes are provided a healthy balance. Applying complementation to your website design can make all the difference.

Contrast
Contrast is equally important in reducing eyestrain and focusing user attention. A good contrast clearly divides elements on a page. You should choose stark, complementary colours, so that the text becomes easily readable.

Good web design principle

good web design principle

Vibrancy
In all its seriousness, vibrancy refers to the emotion of your design. Brighter colours make the user feels more energetic.  They are recommended when trying to market a product or trigger an emotional response. Darker shades on the other hand keep the user relaxed, allowing their mind to focus on more important things.

To get your web design right, trust in the theory! Apply the colours chosen through the colour principle and then adjust as needed. You can use Adobe’s free online tool, kuler, to generate an appropriate colour scheme. But do not forget to use one  that complements your logo, brand identity as well as other images on your website.  Make sure that your theme remains focused, clear and uniform throughout the whole website.

Font
People come to your website looking for information. Your fonts should be easy to read. Keep it simple and visually pleasing. Sometimes, the fonts applied can mean the difference between a website that engages your visitors and one that turns them away. Here are some basics about fonts that will help you make the best choice for your website.

What font size?
Yes, size matters! Choose a font size that optimizes readability. It should be large enough for the average person to read off any screen. But at the same time, small enough to convey a professional look and minimize scrolling on the website.

Which font colour?
The font colour must provide high contrast otherwise it will limit readability. Use colours that coordinate with your company’s headings and traditional dark colours for your body text. Black and navy blue are highly recommended. No need to get overly-creative with the body font colour as it may hamper visual scanning of the web pages and distract the users.

Keep your text sizes consistent and proportioned so that headings and subheadings stand out appropriately. Having bold, definitive headings and subheadings provides for a quick and easy access to the website content.

It is important to note that your front reflects your company’s image, so choose one that reflects a professional tone. Also, limit the number of fonts per page and make sure to use the same fonts consistently throughout the whole website.

Simplicity, clarity and sharpness…

“Simplicity is the ultimate sophistication.”

Some web designers might show you a presentation full of gimmicks and tricks to make you think WOW! But the question is: How will your users feel on such a website?

Simplicity is at the core of a great design. Make it effortless for your users. The less people have to do to achieve their goal, the happier they will be and more often they will return. Besides, the simpler the website, the faster it loads. Another benefit of simple web design is that the website faces less trouble when it comes to compatibility with different browsers and platforms. It can be accessed easily from anywhere whether the user is on a computer or his/her mobile phone.

Make use of whitespace

When a new visitor approaches a design layout, the first thing he/she tries to do is to scan the page and divide the content area into digestible pieces of information.

Complex structures are harder to read, scan, analyze and work with. If you have the choice between separating two design segments by a visible line or by some whitespace, it’s usually better to make use of whitespace.

Hierarchical structures reduce complexity (Simon’s Law): the better you manage to provide users with a sense of visual hierarchy, the easier your content will be to perceive. Whitespace also helps to reduce the cognitive load for the visitors and makes it easier to perceive the information presented on the screen

Content is king!

The most important thing that makes up a website is the content. Visitors come to your website looking for useful information. But most importantly, visitors land onto your website through search processes carried out on search engines (that is, looking for information on google,bing…). Now, if the content of your website does not match their queries, your website will never surface on top of search engine results.

One important factor that is often overlooked: the web is different from print.  Web users browse through websites within clicks. It is of utmost importance to adjust the writing style to users’ preferences and browsing habits. Exaggerated language will be ignored, heavy content with intricate wordings will turn off the visitors, promotional writing will be skipped, and long text of blocks will not be read.

Use a simple, clear and sharp language that facilitates on-screen reading. Be concise and to the point through light paragraphs, one idea per paragraph is usually recommended. Provide your visitors with valuable data that they might not get elsewhere and give them objective reasons why they should use your service or stay on your website rather than that of your competitor.

Apply TETO Principle
We have started with usability and will end with that. TETO (Test Early Test Often) is a principle that should be applied to every web design. Usability tests often provide crucial insights into significant problems and issues that users might encounter once the website is operational.

Testing one user is way better than testing none. And Testing one user early in the project is definitely better than testing 100 users near the end. It is common knowledge that errors are most likely to occur during the requirements and design phases.

Bottom line: if you want a great site, you’ve got to test. Sometimes, a particular website might work for a particular niche of users while the same may not have the same success with others. It is all about meeting the needs of your targeted users.

All in all, if you keep in mind the above factors, they will surely pay rich dividends. The proper mix of design, responsiveness, interactivity and simplicity will definitely help you design a website that will leave a lasting impression.

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