Tag Archives: Web company in Mauritius

web-design-trends-2018

The new web trends 2018: Dare creativity

As everyone knows, the digital world is constantly evolving from year to year, and 2018 is no exception, far from it! Take advantage of the latest innovations and web trends to bring it up to date. Here’s what will mark 2018 in web design.

1. Animation and interactivity

As we all know, customer experience is becoming increasingly important and redefines sales standards and marketing strategies. Today, it’s no longer enough to praise the quality of your products and services to attract customers. It is now necessary to know how to capture the interest, and I would even say the imagination of customers, to offer them multi-sensory experiences that will captivate them.

This new desire on the part of customers to take part in personalized experiences has been heard by web designers and that is why the animation and interactivity of websites are at the center of their strategy.

Changing colors, shapes, position and even photos: everything is possible. Everything is done to offer customers and Internet users an artistic experience that will charm them.

One of the innovations that will likely resonate with many people is without a doubt the Parallax effect. The latter has the particularity of creating an effect of depth to the different pages of your site. But if you want to stay simple then bet on graphic effects and trends.

2. The contribution of the video

As we have already mentioned in one of our previous articles, video will be an important and even a determining factor in marketing strategies in 2018. More than ever, this means of communication will be the key to exploit to seduce your customers.

This will be the perfect time to be creative and innovative. Surprise people while working on your brand and your notoriety. Attract attention while giving relevant information. That’s the challenge for this new year.

3. Online Shop

Already present on the web for a few years, online stores are still relevant as online shopping continues to increase. Having a showcase in the world of the web where it is possible to expose its products and sell them becomes a must for almost all businesses.

The benefits are many. As a first step, this gives you the opportunity to sell your products at any time of the day and night and to offer additional products during a purchase made by a customer.

Another important fact is that it also gives you a bank of information about your customers thanks to which you can then send them information about your promotions through a newsletter.

Web Trends: Dare to change

In 2018, things move a lot and you will have to do the same to stay in the race. The market is tough and companies will stop at nothing to get their share of the pie. Use creativity and dare to innovate with new web trends!

web design mauritius

Top 4 graphical trends for 2018

We have decided to make a Graphical Trend forecasts for 2018 and we’ll see how it works out. To be certain to recommend the most meaningful trends, we asked for the opinion of experts, whether they come from digital, design or communication. Between algorithms, VR, vibrant colors, authenticity and refusal of design, the year promises to be exciting!

1. The return of the reasons

According to experts the patterns – or patterns for English speakers – “are experiencing a revival in all forms: from classical dress to the setting in motion. This is indeed gaining in popularity and can be noticed on many new websites designs.

 

2. Vibrant colors at Spotify

This is the trend of the year, which the majority of interviewees spontaneously cited. A reference that set the tone: Spotify, and its new identity … dating yet from 2015 we might see more and more vibrant colors coming to website as the year passes by.

 

3. Algorithm or creative coding design

For Tristan Macherel, Executive Creative Director at Landor Paris, and president of the Design Jury at the Cannes Lions in 2016, there is “a fundamental trend that designers are not sufficiently trained in: the creation through algorithms, 3D, creative coding “. New techniques that come out of Adobe’s usual Creative Cloud suite (until a future update?) Taught in schools. In view, the creation of identity, packagings that are based on the visualization of data. The idea is not here to digitize forcefully “physical products, the concrete, the touch that people always seek” but to bring innovation behind the scenes, meaningful. Tristan Macherel voluntarily quotes “the home page of Google, layout very simple, and very colorful logo. This almost childish interface masks yet one of the most powerful algorithms in the world.

 

4. The movement

The interfaces will come alive more and more thanks to the new technical possibilities and the talent of the developers. This is a real plus for the user experience, with some surprises, as well as remedies for “wait-time anxiety” – as time passes by more and more website will be interactive and will fill in the waiting time gap for those impatients of the net.

web design Mauritius

Web Design Mauritius in 2017

Web design is halfway between form and functionality. It is therefore logical that new trends are largely influenced by technology, be it devices, operating systems, browsers or program libraries available on the market. But the recent aspirations of today’s graphic designers go even further, they also influence the very principles and philosophies of design. Recent years have been marked by unprecedented technological advances, including:

The democratization of mobile phones

The appearance of integrated dynamic 3D interface (via WebGL) The adoption of HTML5, CSS3 and the rise of JavaScript frameworks. As well as the increase of the speed of internet download (on computer as on mobile).

Together, these technological advances have created a real turning point in the history of web design, particularly with the emergence of adaptive sites (“responsive” in English) and more generally, mobile oriented designs.

In terms of aesthetics, we cannot ignore the supreme reign of flat design, three years ago. Then it was Google’s turn to introduce Material Design to push us further towards abstract design. In 2017, we have seen that the trends bring us a little closer to reality: 2017 has been the year of hybrids, in forms as well as in colors or functionality, where technology and reality come together to create experience so far unequaled.

Without further ado, here are the 3 trends that we believe have wreaked havoc this year:

1. Menus that defy any navigation paradigm

Since the archaic birth of web design (that is to say, 20 years ago), we have seen two types of navigation: top (menu bar at the top) and sidebar (menu bar at the sides). It was the arrival of responsive design that led to the arrival of the hamburger menu. What would you say to us?

2. Simply delete the menu

No need to tell users how to navigate a website. They know the principle of scrolling and will use it instinctively until they find the information they are looking for. Some graphic designers have chosen to remove almost all menus and let users evolve freely.

3. Adopt the hamburger button and forget everything else

Instead of designing two different menus, one for the desktop version and the other for the mobile version, many websites opt for hamburger navigation. Since the designers realized that it is no longer necessary to occupy space on the screen with a navigation bar. Of course, you do not have to put a hamburger icon … We are seeing more and more graphic designers play on typography to indicate to users where to click to access the menu.

words-website-content-mauritius

How to write good content for your website?

To be more precise, your content must be relevant, digestible, interesting and memorable, identifiable by the search engines. And they must be kept up to date. And if your content is good, why reserve your talent to your website?

Relevant and digestible

When you write a text, strive to think like your readers. Address your visitors, your customers. Use specific terms. Go straight to the point in your texts and descriptions. What works best is necessarily short. Avoid any entrepreneurial jargon, talk like your customers would. Otherwise, they may never come to your site. And if they succeed in falling on them, they will not understand much of it, and will go to other heavens.

People do not read websites, they scan the screen until something catches their attention. If there is too much text to inspect, or if they do not find anything they expected, they move on to something else. Split your texts. Make short sentences and small paragraphs.

Choose your titles carefully. Do not say too much, or too little, it is the rule. And give care to the language you use, it’s important: If your site is for children, say “How to make paper flowers”, if it is addressed to specialists say: “Model for Origami: Pink “.

Use illustrations. A picture is worth a thousand words. If possible, replace some paragraphs with a photo or video.

Search Engine Performance

Approximately 40-50% of visits to a well-organized website are attributable to search engines. The other half of the traffic consists of direct visits, for example if your site has been bookmarked by your visitors, or if a third party site makes a link to yours. It is therefore crucial for any site to properly appear in the search engines, and be attractive enough to be recommended on other sites.

Search engines are quite disappointing in terms of indexing videos, audio, photo. So you have to look after the textual content of your site, which Google will display in its results. You should include carefully selected keywords in your texts, which will be used as search terms and will channel the interest of your potential visitors.

Rich and relevant texts in the eyes of your potential customers, will also be for the search engines. And then write interesting content, so that people want to create links to your site. These two axes are formidably strategic if you want to promote your site and your activity.

Keep your site up to date

Stimulate your visitors with your content, make them want to come back – Content should not only be interesting, but it should also be kept up to date. With a good blog, a section devoted to your products that is constantly evolving, links to consumer opinions, etc. Your site must stay alive. You must give the impression that someone passionate animates your site permanently.

The freshness of the contents of a site conditions its placement in the search engines.

Recycle your content

If the content of your site conforms to the above, then this content is good. Maybe even some of this content is valid enough to be used several times. 1) on your website, 2) in the internal company newsletter, 3) in a presentation to be presented at a conference or trade fair, etc. And why not in a press release or in a book? There may be a lot to learn from your passion …

web design mauritius

Web Design Mauritius: 2017 on the Web!

Web design remains one field that is always evolving. Meaning that you always have to upgrade your site to fit the current generation of features. This year began loudly on the web design side of things – three dominant features are ruling new designs and this is what our article is all about. Here are the three trends to keep an eye on this year and to maybe add on to your website to be on the trendy side of things.

A video to replace images

The display of large-format video clips to replace banner images is a good way to boost a website. Increasing the speed of web connections allows us to integrate more and more media items in better resolution. The html5 video tags allow us to easily integrate them and ensure a good cross-browser compatibility. The only barrier to this trend: Apple mobile devices do not support automatic video playback to preserve battery life.

“Landing pages”

One very common feature being used nowadays remains the Landing Page. Landing pages allow several companies with a smaller budget to maintain a high-quality presence on the Web. They also allow a company that already has a web presence to launch a targeted campaign or online offensive and increase the conversion of visits – thus not only increasing their visibility but also increasing their gain in clients.

Endless-scroll pages

Web pages without a scroll bar presenting all the content inside the initial window are becoming more and more popular. The scrolling action is often re-used in these pages to advance the content, which is built as a story or timeline. On these pages, you will often find a multitude of animations and transitions to reveal the content. These pages look like a book or a brochure and cause a wow effect.

Keep tuned for more updates about WEB!

 

New Year 2015- Web Companies

Merry Christmas and Happy New Year from Web Companies

2014 is nearly over and our favorite time of the year is about to come. A fabulous year, rich in emotions. Lived with passion at the Web Companies family.
Decorations to welcome the upcoming 2015 in good spirits. Like every year, we are always keeping updated with the trends of web development which is always in the process of evolving. And always, our teams are into the effort of raising our standards to offer more excellent services to our dedicated clients.
We at Web Companies are zealous to fight this New Year 2015.
We want to say thank you for having supported us for our 20 years of existence.
Merry Christmas and Happy New Year 2015!

Merry Christmas and Happy New Year from Web Comapnies

Merry Christmas and Happy New Year from Web Comapnies