Category Archives: Web development

wordpress-mauritius

Web Development Mauritius: WordPress

The different stages of creating a site are considerably easier under WordPress thanks to its flexibility and its performances. In order to fully understand the benefits of WordPress, let’s detail the steps of building a website in chronological order.

Web developmet in a nutshell

The specifications: This is the document that takes up the final schedule. It includes functional behaviors and plugins that will bring the project to its final release.

The model (also called “Wireframe”): it is an overview with a tree and a graphical interface.

Integration: this is the phase during which we add content such as articles, images, etc.

Developments: it is the step of the code that it is HTML, CSS, Javascript, PHP, MySQL …

Delivery of the project

In WordPress, development can take place throughout the entire project.

This flexibility makes it possible to continuously improve the project even if it is already delivered, very simply and quickly.

Concretely how does it work with WordPress?

The flexibility of WordPress makes it possible to proceed with the development of the site in parallel with the other stages of creation of a website.

The production steps in WordPress

Define appearance: typography, page templates, color charter and semiology. This is done by choosing the theme and the UI kit best suited to the project.

Add content: integration of texts, photos, videos, product sheets. WordPress has many tools such as the text editor and the media library to facilitate different content integrations.

Add features: plugin integration like forms, share buttons, comments, new menus and related content.

Adding content and adding features can be changed over the different stages of creating a site. These time savings allow us to focus on editorial quality and on a better-thought-out SEO.

You too, take advantage of these valuable benefits that WordPress offers you.

words-website-content-mauritius

How to write good content for your website?

To be more precise, your content must be relevant, digestible, interesting and memorable, identifiable by the search engines. And they must be kept up to date. And if your content is good, why reserve your talent to your website?

Relevant and digestible

When you write a text, strive to think like your readers. Address your visitors, your customers. Use specific terms. Go straight to the point in your texts and descriptions. What works best is necessarily short. Avoid any entrepreneurial jargon, talk like your customers would. Otherwise, they may never come to your site. And if they succeed in falling on them, they will not understand much of it, and will go to other heavens.

People do not read websites, they scan the screen until something catches their attention. If there is too much text to inspect, or if they do not find anything they expected, they move on to something else. Split your texts. Make short sentences and small paragraphs.

Choose your titles carefully. Do not say too much, or too little, it is the rule. And give care to the language you use, it’s important: If your site is for children, say “How to make paper flowers”, if it is addressed to specialists say: “Model for Origami: Pink “.

Use illustrations. A picture is worth a thousand words. If possible, replace some paragraphs with a photo or video.

Search Engine Performance

Approximately 40-50% of visits to a well-organized website are attributable to search engines. The other half of the traffic consists of direct visits, for example if your site has been bookmarked by your visitors, or if a third party site makes a link to yours. It is therefore crucial for any site to properly appear in the search engines, and be attractive enough to be recommended on other sites.

Search engines are quite disappointing in terms of indexing videos, audio, photo. So you have to look after the textual content of your site, which Google will display in its results. You should include carefully selected keywords in your texts, which will be used as search terms and will channel the interest of your potential visitors.

Rich and relevant texts in the eyes of your potential customers, will also be for the search engines. And then write interesting content, so that people want to create links to your site. These two axes are formidably strategic if you want to promote your site and your activity.

Keep your site up to date

Stimulate your visitors with your content, make them want to come back – Content should not only be interesting, but it should also be kept up to date. With a good blog, a section devoted to your products that is constantly evolving, links to consumer opinions, etc. Your site must stay alive. You must give the impression that someone passionate animates your site permanently.

The freshness of the contents of a site conditions its placement in the search engines.

Recycle your content

If the content of your site conforms to the above, then this content is good. Maybe even some of this content is valid enough to be used several times. 1) on your website, 2) in the internal company newsletter, 3) in a presentation to be presented at a conference or trade fair, etc. And why not in a press release or in a book? There may be a lot to learn from your passion …

web design mauritius

Web Design Mauritius: Why create a website?

Creating a website is a powerful communication tool.

A website is a unique way to communicate with the world. So whether you have chosen to create a website to share your passion for music or animals, to make your company known to potential customers, to sell crafts or other items, there are no more barriers. With a site, a multitude of possibilities is offered to you.

The Internet is the ideal medium to reach a large audience at little cost.

A website gives you:

  • A business card of your company
  • A permanent and detailed advertisement
  • A facility open 24 hours a day and 365 days a year
  • Increased competitiveness
  • Better reaction speed
  • Increased credibility

Mass media communication

Internet is the only communication medium where you can broadcast photos, music or videos. This ability makes it a rich and dynamic medium. Creating a website is an essential step in a company’s growth strategy. Today, the website has become a true communication tool and a powerful marketing tool.

Creating a website for all

The first step in building a site is to know its goals and choose a topic accordingly. Will it be a professional, recreational or other site? Do you want to share a passion, meet people, create a business network, present your services … you decide! Having its website makes it possible to open doors to the world since it is a simple way to meet all kinds of expectations.

Today, it is risky for a company to stay away from new modes of communication. It should also be borne in mind that the presence of a company on the Internet must be sustainable and follow the evolutions of the web.

If you want to be accompanied, set up and exploit the full potential of your presence on the internet, contact us!

web design mauritius

Web Design Mauritius: 2017 on the Web!

Web design remains one field that is always evolving. Meaning that you always have to upgrade your site to fit the current generation of features. This year began loudly on the web design side of things – three dominant features are ruling new designs and this is what our article is all about. Here are the three trends to keep an eye on this year and to maybe add on to your website to be on the trendy side of things.

A video to replace images

The display of large-format video clips to replace banner images is a good way to boost a website. Increasing the speed of web connections allows us to integrate more and more media items in better resolution. The html5 video tags allow us to easily integrate them and ensure a good cross-browser compatibility. The only barrier to this trend: Apple mobile devices do not support automatic video playback to preserve battery life.

“Landing pages”

One very common feature being used nowadays remains the Landing Page. Landing pages allow several companies with a smaller budget to maintain a high-quality presence on the Web. They also allow a company that already has a web presence to launch a targeted campaign or online offensive and increase the conversion of visits – thus not only increasing their visibility but also increasing their gain in clients.

Endless-scroll pages

Web pages without a scroll bar presenting all the content inside the initial window are becoming more and more popular. The scrolling action is often re-used in these pages to advance the content, which is built as a story or timeline. On these pages, you will often find a multitude of animations and transitions to reveal the content. These pages look like a book or a brochure and cause a wow effect.

Keep tuned for more updates about WEB!

 

WEB DESIGN: Edge the new browser from Microsoft!

edge browser

 

Edge is the new Microsoft browser (code name: Spartan). It will be released with Windows 10 whose launch is announced for July 29. The publisher has Edge as a new generation of browser, powerful, innovative, and especially designed for the modern web. It is already possible to test it in beta by downloading the Windows 10 desktop Preview, or Windows 10 beta Mobile (designed for smartphones and tablets). Edge will not replace Microsoft Internet Explorer completely, but will be offered as an alternative to it. It will be integrated with Windows 10 alongside IE that will remain present in the desktop version of the OS.

A browser that is more efficient than Chrome and Firefox

Microsoft insists on the optimization work conducted around the motor of its browser. Objective: To accelerate the implementation of websites, including improved JavaScript JIT compiler Chakra. According to the publisher, the optimization allow Edge to go well beyond the JavaScript execution performance of Chrome and Firefox. In support of its analysis, it highlights the results recorded by the browser during the Jet Stream tests (developed by Apple) and Octane 2.0 (proposed by Google).

The results of the Jet Stream test states that Microsoft Edge runs web applications 1.6 times faster than Internet Explorer 11. According Octane test, it would even be 2 times more efficient in this exercise as its predecessor. Both comparisons were made with a variation of browserst on an HP machine (equipped with Windows 10) with 12 GB of RAM and a next generation processor (Intel Core i7 860 CPU clocked at 2.80GHz).

Cortana Integration

Microsoft has also integrated the browser Cortana. Limited for now to the beta of Microsoft Edge in the US version of Windows 10, the personal voice assistant allows particularly the pushing of content associated with current web page view. If it is the site of a company, Cortana may propose a route to the office of that company from your location, associated content, or trace a contact of this company you have saved in your phone book.

Support extensions

Another major change compared to Internet Explorer was announced: Microsoft Edge will support the extensions. In April, the group hit hard by announcing that extensions designed for Firefox and Chrome can be worn under Edge with minor changes.

And for web site developers?

Initially, Microsoft Edge must be fitted with the MSHTML rendering engine (based on Trident), to ensure browser compatibility with sites designed for older versions of IE. This is what Microsoft has indicated in a post published on January 22. It will eventually be the case. In a post on 24 March, Microsoft said it had changed its mind. Edge will be limited to EdgeHTML new engine designed by the American group to support the latest web standards. The publisher also emphasizes the work of its teams to support these standards “on the model of other modern browsers.”

HTML

HTML

HTML

HTML: Definition

HTML or “Hypertext Mark-Up Language” is a “marking” language whose role is to formalize writing a document with formatting tags. The language is nowadays most commonly used in the creation of webpages. The tags allow you to specify how the document should be presented and the relationship it has with other documents.
The tags used are written in between angle braces. For example, <html>.

Here is a list of all existing html tags.

HTML: Internet

HTML allows the playback of documents on the Internet from different computers, thanks to the HTTP protocol, allowing access via the network to documents identified by a unique address, called a URL.
The World Wide Web (WWW for short), or simply Web is a “virtual canvas” formed by the various documents (called “web pages”) linked together by means of hyperlinks.
Web pages are usually organized around a home page, playing a central point in the navigation using hyperlinks. This coherent set of web pages linked by hyperlinks and centered around a common home page is called web site.
The Web is a huge living archive composed of a myriad of websites offering web pages that may contain formatted text, images, sounds, video, etc.
Web principle
The web is composed of web pages stored on web servers which are machines constantly connected to the Internet and loaded to provide the requested web pages. Each of the web pages, and more generally any online resource (image, video, music, entertainment, etc.) is identified by a unique URL.
The key to navigating through web pages is the web browser, software which are able to query web servers, exploiting their results and to format the information through the instructions contained in the HTML codes.
The major browsers used to browse the Internet are:

1. Mozilla Firefox, by far the most famous one
2. Internet Explorer, from Microsoft and about to be replaced by “Spartan”
3. Chrome, a Google product
4. Safari, a browser coded by Apple Corporation.

HTML standard
It is important to understand that HTML is a standard, that is, the tags are recommendations published by an international consortium: the World Wide Web Consortium (W3C).
The official HTML specifications therefore describe the “instructions” HTML but in no case their implementation, that is, their translation into computer programs to allow web pages regardless of the consultation of the operating system or computer architecture.
However since not all browsers are the same, the same web page can be displayed differently depending on the browser the user is using, thus affecting user experience.
Also, sometimes some software publishers add proprietary HTML instructions which are not part of the W3C specifications. Web pages containing this type of instruction pages can be perfectly displayed on a browser and will be fully or partly illegible to others, hence the need to create web pages following the W3C recommendations to increase user experience.

HTML Versions
HTML was originally developed by Tim Berners-Lee, a researcher at CERN in 1989. This officially announced the creation of the Web on Usenet in August 1991. The web browser used back then was named NCSA Mosaic.
RFC 1866, dated November 1995 is the first official version of HTML, HTML 2.0.

HTML 3

After the brief appearance of HTML 3.0, which was never formally established, HTML 3.2 became the official standard on January 14, 1997. The most significant contributions of the HTML 3.2 were the standardization of tables as well as a large number of presentation elements.

HTML 4

On 18 December 1997, HTML 4.0 was published. Version 4.0 of HTML including standardized style sheets and frames (frames). HTML 4.01, appeared on the 24th of December 1999 making minor modifications to HTML 4.0.

HTML 5

HTML 5.0 was specified in 2012. Version 5.0 of HTML DOM defines two syntax: HTML5 and XHTML5. This version brings new opportunities in terms of creating “rich Web applications” benefiting from the integration of multimedia elements and interactivity, like Adobe Flash or Microsoft Silverlight.

At web companies, we strive to give you a webpage with perfectly coded HTML so that the user gets the best experience possible.

New Year 2015- Web Companies

Merry Christmas and Happy New Year from Web Companies

2014 is nearly over and our favorite time of the year is about to come. A fabulous year, rich in emotions. Lived with passion at the Web Companies family.
Decorations to welcome the upcoming 2015 in good spirits. Like every year, we are always keeping updated with the trends of web development which is always in the process of evolving. And always, our teams are into the effort of raising our standards to offer more excellent services to our dedicated clients.
We at Web Companies are zealous to fight this New Year 2015.
We want to say thank you for having supported us for our 20 years of existence.
Merry Christmas and Happy New Year 2015!

Merry Christmas and Happy New Year from Web Comapnies

Merry Christmas and Happy New Year from Web Comapnies

Why Web companies is the best web agency of the Indian Ocean?

An unseen confident look never before. Patrick Arnaldi talks about his 20 years at the head of Web companies, the best web agency of the whole Indian Ocean if not the only web agency. Quality Service- Only one keyword for him.
To have resisted so long on the web market has not been an easy task. Patrick talks about his experience with fluidity and seems to master every side of the business with acute precision. His love for the job can be seen from his eyes.

Web-companies is the only web agency in the Indian Ocean which seem to still resist.

How did Web Companies evolve?

As a true pioneer of web-based development in Mauritius in 1995, WEB Ltd has evolved into a regional ICT company. Now the recognized leader in web services, WEB Companies Group is a leading independent integrator of medium and large customer accounts in the Indian Ocean.

WEB Companies can now emerge as a global supplier to leading companies through its structure of complementary services.

The constant evolution of existing technologies and the emergence of new technologies make increasingly more complex information systems and require constant change. All services are designed to provide long-term business benefits to our through the use of the Internet.

Web-companies is now represented in more than 3 countries including Mauritius, the Seychelles, Réunion Island and newly set up branch in Vietnam.

What factors has played a crucial role in the development of web-companies as the most flourishing web agency of the Indian Ocean?

It began its operation in Mauritius in the year 1997 and was the only web-agency to operate in the Island. Being the first counseling and internet agency of both Mauritius and its sister island- Reunion.

Web-companies still holds the first position according to size and annual turnover of the whole region. The web agency has always evolved according to local and international trends.

The web agency has its own server based in France and offers advanced web hosting services to its clients.

The web hosting service is monitored by a team on a 24/7/365 basis.

Web-companies has developed more than a thousand websites in less than 20 years averaging it to a website every week.

Web ltd collaborates with CERT Europe and offers services through omnikles.com to the French government in Reunion Island. Web-companies is one of the few companies in France, Mauritius and Reunion Island to be offering dematerialization services.

Web companies offers services such as:

Search Engine Optimization,

E-consulting for marketing and businesses,

E-commerce,

Web development as a whole

Graphic design, etc…

Visit this link to view the full list of products

Why should companies invest in SEO?

business-seo

seo

Nowadays, most companies know the wisdom behind investing into developing solid, SEO optimized web infrastructure that is search-engine friendly in order to successfully compete online. Having a solid and well-thought of SEO strategy is all but a necessity.

Given the engines’ continued improvement of their algorithm systems over time, companies have no other choices left than to invest into SEO to compete online.

In this jungle of investors and competitors, having the best product or services does not mean anything without visibility. In order to prove yourself, you have to be visible to the world. If a company does not invest into SEO, how will the world know what they have to offer?

Master planned SEO campaigns are the success factor for billion dollars companies. How a product or service went from an unknown status to a world known buzz can all be due to SEO.

“Search Engine Optimization is the advertising of the 21st century.”

SEO vs PPC?

Unlike PPC, companies don’t have to pay everytime someone clicks on a link. PPC can prove to be spammy. It is well known that 80% of people click on natural results rather than on paid advertising campaign. The reason may be simple as the more authority a website has, the higher it will be in the Search Engine’s Results Page. And to get a website higher up in the SERP, nothing is as much effective as SEO.  Search Engine Optimization will do nothing less than improving your brand name.

Specific reasons why your companyshould definitely consider investing in SEO:

 

  1. It still works – Firstly, the techniques used to improve a website’s SEO still works! Even though Google only recently removed data regarding organic traffic, the techniques employed still prove themselves to be extremely effective.
  2. It is not going to stop working any time soon – The never ending race of the search engines to improve their ranking systems will not end this soon. The biggest shark out there- Google- plays big, regularly improving its algorithm. It is not likely that SEO will stop being effective in the foreseeable future. Even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
  3. SEO is cost-effective –As compared to other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an e-mail marketing program, SEO ranks first when it comes to return of investment. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains foundation of your online presence.
  4. Search engines grabbing more market share – In In this internet era, about 80-90% of customers read online reviews before making a purchase. This number is only forecasted to increase.  It won’t take long before virtually everyone is searching for products and services online. Do you want them to be able to locate your company or not?  Without a well planned organic SEO strategy in place, users will have a very hard time finding you and will instead find your competitors themselves using SEO.
  5. Rise of mobile bandwidth and local search optimization – With an increased amount of Smartphone users, traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.
  6. Not having a healthy content profile is damaging –As mentioned earlier above, with each and every update to its search algorithms, Google and other engines change the way they look at websites with each updates. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google take into consideration when ranking your companies’ site.
  7. Your competitors are doing it – Remember, SEO is a never-ending process. If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

Pertaining to the number of online businesses, investing in organic SEO is more important nowadays than ever before. Companies should choose sound SEO companies for the current trouble everyone finds themselves facing concerning the lack of organic keyword data and traffic. Your company absolutely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing.It remains one of the single most important components of any organization’s branding efforts and online presence.

Search Engine Optimization: How to?

SEO-web-companies

web-companies.com Search Engine Optimization

What is Search Engine Optimization?

Basically, Search Engine Optimization or simply SEO is all about helping websites rank higher on the organic (or “natural) search results of search engines.

The higher the site ranks, the more visitors and hence the more customers you will get!

Search Engine optimization is the art of building a website in such a way so as to please both the customer and the search engine.

Why do we need Search Engine Optimization?

We live in an internet era in which consumers can tune through the surfeit of information. As matter of fact, 92% internet users use search engines on which a stunning amount of 100 Billion web searches are being carried out every month and 78 % buyers use search engines before buying their products.

Being visible on the internet will have no other effects than increasing your sales and hence your revenues.

Having good content, information, architecture, content management system and website infrastructure are ways of generating traffic on your website.

This is what exactly Search Engine Optimization is about.

How search engines work?

Search Engines have a prime objective which is to convey the most relevant of information for a search query. The most relevant the search results are to the user, the happier will he be. The happier the user will be, higher will be the probability the user come back to the same search engine again.

In order for the search engine to deliver the right information at the right time, they need to have a proper means of gathering and prioritizing contents on a website. This process is called indexing.

Search Engines have systems called algorithm that will enable them to spit out the proper website at user’s demand. Every search engines have their own algorithms. But elementally, four factors are considered.

Search engines actually attempt to scan the entire online universe and index all the information so they can show it to you when you enter a search query.

How will Search Engines rank your website?

Search engine Optimizers will use a series of strategies. These strategies and the structure of the webpage will influence the way the site behaves in search engines.

Below we will discuss about some of these tactics.

1.     Keywords

keywordwebcompanies

keywords

In SEO context, keywords are particular terms/ labels or phrases that describe the content of a webpage.  Keywords are of prime importance in search engine optimization since they will be describing the contents of your website.

Choosing the right keywords is of prime importance. For example, a website about parachuting should contain keywords related only to parachuting. If only a small amount of words related to parachuting is mentioned on the website, the search engine will not display the website when websites relating to parachuting is being searched for.

The most pertinent and consequently the most significant keywords on a website will be these keywords which will appear the most often across the website!

To be able to stand out against competitors offering the same service, you imperatively need to understand exactly what the users are searching for and base your keywords upon these.

2.      Page Title

Metatitle-web-companies

Example of a Meta Title

Statistics show that about 48% of search engine users will click on a search result based on the Page Title as seen on the Search Engine Results Page. In simple terms, the Page Title is the first thing that the user will see on the Results Page.

Based on the Page Title, the user will decide either to visit the page or not. It is highly recommended to include the brand name and specific keywords in the Page Title to make the webpage as relevant as possible.

The Page Title should be distinct for each page of your website and characteristic of that particular page.

3.      Meta Descriptions

Metadescription-web-companies

Example of Meta Description

Meta Descriptions define the content of the website as it appears on the Search Engine Results Page. Meta Description includes a short description of the website. It should be rich of keywords which best suits what the website is about.

The more interesting the description, the more will the user want to click on the link to find out additional information. Meta Description has a big effect on the click rate of a website and hence must be given a serious thought.

If the Meta Description is not enough specific and is not well written, then there is a huge chance that the website is ignored!

4.     Content

Creating attractive and captivating content is one of the most weighing factors of a website. A website’s content should be descriptive about its activity. For example a website about football should contain content related to football and not to Cooking.

If users find useful information on a website they might share that information via social media, blogs, email or other ways, increasing the popularity of the website.

Content should be well organized, that is, avoid dumping large paragraphs people would not want to read or follow.  Content should be easy to read and follow and as much as possible unique to captivate the users.

It should also contain a good keyword density. Copy-Paste content will only make your website ranking go down or even be black-listed from search Engines.

5.     URL Structure

A website’s URL should be relevant and inherent. Good practice is to make sure that the URL contains keywords in them and not incomprehensible alphabets, numbers or punctuation marks. Doing so it will be easier for search engines to crawl the website leading to a better website ranking.

Remember that URLs are displayed on the Search Engines Results page and that words in the URL will bolden if it was in the user’s query.

6.      Images and Alt Text

Adding Alt text to your images will enable search engines to find your website in image searches. If your image has Alt Text corresponding to the image, it may be that the user will want to visit the website. The Alt text should be as descriptive and accurate as possible.

7.     Site architecture

Most websites are sectioned, they contain a home page, main and sub sections. This enables the users find their way easier. The overall layout of the website is known as the site architecture.

A good site structure will direct the user more easily to the information he is looking for.

Site architecture should be well sectioned and not contain too much sub sections. The greater the number the subsections, the least probability this content will appear on search results.

8.     Linking

  • Link Exchange

Links can be exchanged with websites relating to the same services (commonly referred as Thematic link Exchange). Exchanging links may increase a website’s popularity as it tends to show that a website is serving as a reference for a particular content.

Before doing link exchange, you should consider some of these factors:

1. Try get links from authority websites from the same niche.

2. Review the link building strategies of your competitors employ and think about how you can devise better quality strategies. Don’t build links just to build links, or just to copy somebody else.

3. Join social networks, to get your content noticed by the people most likely to share your type of content and to build your personal network.

4. Get links from relevant sites, to build good domain authority.

5. Focus on quality link building techniques and strategies to avoid future unnatural links notices in Google Webmaster Tools which will be followed by penalties.

6. Don’t spam people with mails and do not share too much of your publicity on social medias. It can become harassing.

7. If you want others to link you, you got to link others too.

8. Don’t link too much in a short time lapse.

  • Link Baiting

Link baiting is placing the link of the website’s content you published on your page. If you do this for others and others do this for you, your website popularity will increase.

  • Cross-Linking

Also known as internal linking, it is the practice of placing links to internal pages of a website. Cross-linking is also a major factor of Google Page Rank Algorithm. One SEO good practice is lking a keyword as anchor text to the internal content of a website.

9.     Site map XML

An XML sitemap will provide Search Engine crawlers a list of all the pages so as to discover new or updated content. The poor architecture of many webpage makes it difficult for crawlers to find pages. An XML sitemap is a good way for crawlers to do so.

XML Sitemaps are very essential, and according to the site’s nature, specialized sitemaps for News, Image, Video and Mobile may really improve your indexation results.

10.Metadata

In simple terms, metadata is data about data. Some Search engines, like Google, don’t “read” your content (data). Information collected from the defined metadata fields will be used for indexing.

To increase the probabilities of your content being located in response to a search query, add appropriate metadata, such as a search engine title, description, keywords, copyright and event dates. Use tagging (interest categories) to mark items intended for dynamic display.

11.Pagination

As a website grows in term of content, it is far too bulky and difficult to display all the results on the same page. Pagination is here to help.

Pagination is dividing all these contents into different pages so that there is a better fluidity of use for the user.

Good SEO practice demands that content is accessible with the least number of “clicks”. The fewer the number of “clicks”, the fewer the bounce rate, resulting in a higher page rank. The converse is also true.

12.Robots.txt

It is a text file that webmasters create to serve as a guide for search engines robots to crawl and index website pages.  For example, if there exists a duplicate of a page one version of which is used for printing and the other version for reading, it may be possible that due to that duplicate, the search engine impose a penalty upon the website.

The robots.txt file is a good practice since it will tell the search engine robot which files and folders to avoid on your website.

13.Google Authorship

Google authorship is the photo and byline which appear on search results pages. The match with Google+ profiles creates verified links between content on the web and the creators of the content.

This gives Google the ability to establish quality, human-created content and distinguish it from non useful content. It results on better page ranking and less copy-paste content as authors claim their authorship.

14.Multiple languages

Multiple languages of the same content or website can be used to target a broader audience and generate more visits to the site.

15.Mobile Web Development

Mobile web browsing represents a huge potential. In fact, 46.0% of internet users use their mobile phones to search the web. A large number of websites are not suited for mobile phones.

Offsite

1.     Anchor Text

Anchor text is the clickable text in a hyperlink (generally of different color from the text). Anchor text should be eye catching and Good SEO practice demands that the anchor text be relevant to the content it is pointing to.­­

2.     Social Networking

Link Building is a major factor taken in consideration by Search Engines Algorithm as mentioned above. Through link building, Search Engine will recognize if other pages on the web deem your website as a reference for content and information.

Social Networking is one of the best means of link building. By creating attractive and original content, users will tend to share your content. The most your link is being shares, the most visible your link will be to search engines hence the greater the popularity.

3.     Press release

One of the best ways to directly reach journalists, consumers and influencers is through press release. Many of the world’s biggest news companies have press released fed into their system.

Press release can be used to add links and hence drive traffic to a website and increase visibility in Search and social media.

4.     Micro sites

A micro site is a web page or a group of web pages that is separate from a main website but in some sense is used to point to the same webpage. Microsite contents tend to be more specific from the broadness of content of the main site.

Hence Microsites help in the way that they help users reach information more quickly. They are mainly used to direct towards the main website.

5.     Blogs and Forums

Many people will try troubleshooting their problems through forum discussions. This is because forums serve as a good reference for certain topics due to their specificity and the number of people interacting.

If you provide good and exact information on forums, your website could serve as a reference for certain topics hence increasing your popularity.

Writing a blog for your company is a way to publish unique content. Blog content should be unique and attractive, so that users may want to share. Blogs can also be promoted by posting or commenting in service-related blogs. By doing so, links can be share. As explained above, the more links you share, the more your visibility!

6.     Article Directories

Articles can be created and submitted to article directories (like ehow, hubpages, and examiner). Anchor text and links can be added to make them point towards a website.

7.    Photo Sharing

Publish interesting photos so people can share, comment on them. This can drive a lot of traffic towards a websites. Photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, or instagram can be used.

Linked with photo sharing, video promotions, experts opinion and product reviews can be made public on sites like Youtube.

HTTPS

Google, the world’s most famous Search Engine provider recently announced that going HTTPS (i.e. adding a SSL 2048-bit key certificate on your site) will give it a minor ranking boost.

For now Google announced that it has less than 1% impact than all other algorithms but that they may strengthen it to encourage websites from shifting from HTTP to HTTPS. All this is in a vision to make the web safer.

Tracking Down Results

Tracking down results is of prime importance. The more traffic you drive to your website, the more is your customer potential. To do the thing well, you must have the right metrics in place, have constant monitoring, and make accurate adjustments to raise the numbers.

First of all, a baseline should be established in order to improve your SEO. You should first know where you are in order to know where you are heading to! There are many free or paid tools which will enable you to do so.

What do you need to track down?

 

1.     Keyword Performance and Ranking

In order to know how well your website is doing for desired search terms. This will enable you to know your ranking position on the Search Engine’s Results Page.

 

2.     Organic Search Traffic

The numbers of visitors who visit your site clicking on a link found directly on the Search Engine’s Results Page. Track down what percentage of the website traffic comes from organic search every day, week, and month.

3.     Conversion Rates from Organic Search

The percentage of visitors who turned up on your site through organic search and completed a desired conversion action such as becoming a customer or signing up.

4.     Unique Search Terms Driving Traffic

The entire list of search phrases that visitors type in to find your site, and how much organic traffic those terms bring. Special attention should be given to those keywords which are non-branded (i.e. those keywords which do not include company name, products or services) and which bring traffic to your website.

5.     Inbound links

The number of links from other websites which redirect to your site. This may be an indicator of how popular your website is. If other websites use yours’ as a reference, your popularity will grow affecting your rank in Search Engine Result Pages (SERP).

Monitoring

All these information tracked down will give you an approximate idea about how well your website is running. From these, conclusive actions can be taken.

With all these information and tips given, it is time for you to do some SEO for your website.

Remember, you should always keep in mind there is no perfect SEO strategy but you should adapt your strategies according to the trends and results.

 

Good luck!