Category Archives: Online marketing

digital strategy mauritius

Why is it necessary to have a digital strategy?

Still too many companies are working without real digital strategy and are using digital tactically. Yet by doing so, they put themselves in danger. Having a digital strategy is not a luxury, but a necessary passage to success.

Why digital strategy?

The massive digitization of society has opened an era of unprecedented change. In just 15 years, everything has changed around us, and this is just the beginning. To succeed in developing and consolidating its activity in this permanently changing environment is anything but obvious.

Yes, digital creates extraordinary opportunities, and the field of possibilities seems very vast. Yes, it is possible to create digital companies which in a few years will become impossible to circumvent. Yes, it is possible to take advantage of digital to reinvent a model of ” A recent study by Capgemini Consulting shows that the most mature digital companies, called “digirati”, have, on average, a profitability of 26% more than their counterparts in the same sector and one Turnover of 9% higher.

But digital as such is not a panacea!

Digital marketing brings new meaning to marketing. It creates a genuine relationship with consumers, better understands them, and anticipates their needs and expectations. Nevertheless, contrary to a widespread belief, the digital ecosystem is complex and complex from day to day.

Unfortunately it is not enough to be present on the digital tools to ensure its development. It is first and foremost to define a strategy!

With time you realize  that too many companies (and often beautiful companies) work without real digital strategy. Not convinced by the added value of the consulting agencies – often rightly admitted – or considering the definition of a real strategy too time-consuming or even superfluous, these companies continue to act tactically.

Certainly digital has the advantage of being more responsive than other marketing channels, but without a defined strategy, a very important part of what you do in digital is most likely not a priority, or needless to see against productive.

instagram

Web Mauritius: Social Media Trends

Instagram is the second largest social network after Facebook. However, its operation is quite different from this one. So here are some tips s to improve your audience on Instagram.

Publish more images on Instagram

The image is the very basis of the social network and it must therefore be worked accordingly.

Images published on Instagram must be of good quality. However, they do not have to be taken with a high-end camera. The quality of photos taken by smart phones is currently largely enough to provide beautiful shots for the web.

 

To get an interesting picture, here are some tips:

  • Have a common thread. Determine the theme and tone to use on your Instagram account.
  • Think of lighting when you take pictures and enjoy the natural daylight. Use few filters or lower their intensity.
  • Think of the composition of the image and the framing. Do several tests and test several angles to get the best result.
  • Do not overload the image! Concentrate on a point of interest or contrast. Let it breathe by not trying to occupy all the space.
  • Publish regularly! If you lack imagination, here are more content ideas to animate your Instagram account
  • Get a tripod to stabilize the photo taking.
  • Practice a lot, publish little. Choose only the best photos.
  • Make more videos!

 

Use hashtags

Instagram is the master of hashtag. In any other social network, you will be advised to use them sparingly. On Instagram, no risk! You can add them without moderation. They will allow you to increase commitment on your publications and improve your reach.

The most popular hashtags at the moment are #cute, #beautiful, #tbt, #photooftheday, #instagood and #love. As you will have noticed, the world of hashtags is very influenced by English, even in Quebec. Do not hesitate to use hashtags in both French and English.

Also, try composing hashtags yourself. It’s simple, join words together.

Write your message and add the hashtags at the end of it. Choose some popular general hashtags, some hashtags specific to your products or your brand, some hashtags describing your image more accurately.

If you need more ideas, we have listed the tools to find the right hashtags.

Have a link strategy

The use of links is rather restricted on Instagram. The only place where you can indicate a clickable link is in your biography. The first option to get people to visit your site or content is to insert a link to it.

It is possible to go further with this strategy. When you publish a new photo and you want to indicate a link, write that it is in your biography like this at the end of your description with hashtags: “Link in bio”.

Obviously, you will have previously changed the link in the biography for the one you want to share.

The other option is to indicate the link directly in the description, even if the link will not be clickable. For this strategy to work, the link must be short, because users will have to copy it manually. The incentive to action must be strong in this case for this technique to work.

 

On social networks, a strategy with an influencer can reach many users and gain credibility with its subscribers.

WEB Mauritius: Google Inc. became Alphabet!

Monday, August 10, the Mountain View company announced a major change – and surprise – of its corporate structure. The search engine will become a subsidiary of a new entity, called Alphabet. The latter will be led by Larry Page, co-founder and current CEO of Google. Sergey Brin, the second founder, will serve as president. Eric Schmidt will be executive chairman, a position he already held at Google. The company is publicly traded, instead of the previous one.

Sundar Pichai, New Patron Of Google

“Alphabet is a collection of companies”, Page says in a message posted on the official Google blog. “Google is the largest. But this new Google will be alleviated. Remote Internet companies of our main products are now grouped in Alphabet. “Concretely, this means a clear separation between the business heart of Google and all supplemental projects. This is Google X (futuristic projects), Calico (health), Sidewalk Labs (city logistics), Nest (connected objects) Fiber (fiber) and Google and Google Ventures Capital (investment).

The new Google retain search engine, advertising activities, the YouTube video platform, the mobile operating system Android, the Maps mapping, Gmail and other Internet services and mobile applications. The subsidiary will also have a new CEO: Sundar Pichai, the rising star of the company. Head of Android and the Chrome Web browser, he was appointed last year vice president for products. For many observers, it had thus become the number two of the company.

Berkshire Hathaway As Model

“I am very lucky to have such a talented person than him to lead the new Google”, says Mr. Page in his message. “This will allow me to free up time,” he continues. “He was already somewhat involved in the management of traditional activities of Google,” recalls Brian Wieser, Pivotal Research analyst. But Larry Page still want more concentrate on the vision and projects in the very long term business. “Technology should deal with difficult jobs to allow people to do things that make them truly happy,” he summed up in 2013.

By creating Alphabet, it completes the transformation of Google beyond search online. It also reproduces the model of Berkshire Hathaway, the company led by US billionaire Warren Buffett that he considers as an example. The group of Mountain View “is no longer just a business but a conglomerate,” said Dawson in January, the firm Jackdaw Research. This should allow the respective companies to be independent of all others. Each entity is autonomous and under the responsibility of a Director General with enlarged powers.

Objective: to better innovate.

Why Web companies is the best web agency of the Indian Ocean?

An unseen confident look never before. Patrick Arnaldi talks about his 20 years at the head of Web companies, the best web agency of the whole Indian Ocean if not the only web agency. Quality Service- Only one keyword for him.
To have resisted so long on the web market has not been an easy task. Patrick talks about his experience with fluidity and seems to master every side of the business with acute precision. His love for the job can be seen from his eyes.

Web-companies is the only web agency in the Indian Ocean which seem to still resist.

How did Web Companies evolve?

As a true pioneer of web-based development in Mauritius in 1995, WEB Ltd has evolved into a regional ICT company. Now the recognized leader in web services, WEB Companies Group is a leading independent integrator of medium and large customer accounts in the Indian Ocean.

WEB Companies can now emerge as a global supplier to leading companies through its structure of complementary services.

The constant evolution of existing technologies and the emergence of new technologies make increasingly more complex information systems and require constant change. All services are designed to provide long-term business benefits to our through the use of the Internet.

Web-companies is now represented in more than 3 countries including Mauritius, the Seychelles, Réunion Island and newly set up branch in Vietnam.

What factors has played a crucial role in the development of web-companies as the most flourishing web agency of the Indian Ocean?

It began its operation in Mauritius in the year 1997 and was the only web-agency to operate in the Island. Being the first counseling and internet agency of both Mauritius and its sister island- Reunion.

Web-companies still holds the first position according to size and annual turnover of the whole region. The web agency has always evolved according to local and international trends.

The web agency has its own server based in France and offers advanced web hosting services to its clients.

The web hosting service is monitored by a team on a 24/7/365 basis.

Web-companies has developed more than a thousand websites in less than 20 years averaging it to a website every week.

Web ltd collaborates with CERT Europe and offers services through omnikles.com to the French government in Reunion Island. Web-companies is one of the few companies in France, Mauritius and Reunion Island to be offering dematerialization services.

Web companies offers services such as:

Search Engine Optimization,

E-consulting for marketing and businesses,

E-commerce,

Web development as a whole

Graphic design, etc…

Visit this link to view the full list of products

Why should companies invest in SEO?

business-seo

seo

Nowadays, most companies know the wisdom behind investing into developing solid, SEO optimized web infrastructure that is search-engine friendly in order to successfully compete online. Having a solid and well-thought of SEO strategy is all but a necessity.

Given the engines’ continued improvement of their algorithm systems over time, companies have no other choices left than to invest into SEO to compete online.

In this jungle of investors and competitors, having the best product or services does not mean anything without visibility. In order to prove yourself, you have to be visible to the world. If a company does not invest into SEO, how will the world know what they have to offer?

Master planned SEO campaigns are the success factor for billion dollars companies. How a product or service went from an unknown status to a world known buzz can all be due to SEO.

“Search Engine Optimization is the advertising of the 21st century.”

SEO vs PPC?

Unlike PPC, companies don’t have to pay everytime someone clicks on a link. PPC can prove to be spammy. It is well known that 80% of people click on natural results rather than on paid advertising campaign. The reason may be simple as the more authority a website has, the higher it will be in the Search Engine’s Results Page. And to get a website higher up in the SERP, nothing is as much effective as SEO.  Search Engine Optimization will do nothing less than improving your brand name.

Specific reasons why your companyshould definitely consider investing in SEO:

 

  1. It still works – Firstly, the techniques used to improve a website’s SEO still works! Even though Google only recently removed data regarding organic traffic, the techniques employed still prove themselves to be extremely effective.
  2. It is not going to stop working any time soon – The never ending race of the search engines to improve their ranking systems will not end this soon. The biggest shark out there- Google- plays big, regularly improving its algorithm. It is not likely that SEO will stop being effective in the foreseeable future. Even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
  3. SEO is cost-effective –As compared to other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an e-mail marketing program, SEO ranks first when it comes to return of investment. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains foundation of your online presence.
  4. Search engines grabbing more market share – In In this internet era, about 80-90% of customers read online reviews before making a purchase. This number is only forecasted to increase.  It won’t take long before virtually everyone is searching for products and services online. Do you want them to be able to locate your company or not?  Without a well planned organic SEO strategy in place, users will have a very hard time finding you and will instead find your competitors themselves using SEO.
  5. Rise of mobile bandwidth and local search optimization – With an increased amount of Smartphone users, traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.
  6. Not having a healthy content profile is damaging –As mentioned earlier above, with each and every update to its search algorithms, Google and other engines change the way they look at websites with each updates. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google take into consideration when ranking your companies’ site.
  7. Your competitors are doing it – Remember, SEO is a never-ending process. If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

Pertaining to the number of online businesses, investing in organic SEO is more important nowadays than ever before. Companies should choose sound SEO companies for the current trouble everyone finds themselves facing concerning the lack of organic keyword data and traffic. Your company absolutely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing.It remains one of the single most important components of any organization’s branding efforts and online presence.

Search Engine Optimization: How to?

SEO-web-companies

web-companies.com Search Engine Optimization

What is Search Engine Optimization?

Basically, Search Engine Optimization or simply SEO is all about helping websites rank higher on the organic (or “natural) search results of search engines.

The higher the site ranks, the more visitors and hence the more customers you will get!

Search Engine optimization is the art of building a website in such a way so as to please both the customer and the search engine.

Why do we need Search Engine Optimization?

We live in an internet era in which consumers can tune through the surfeit of information. As matter of fact, 92% internet users use search engines on which a stunning amount of 100 Billion web searches are being carried out every month and 78 % buyers use search engines before buying their products.

Being visible on the internet will have no other effects than increasing your sales and hence your revenues.

Having good content, information, architecture, content management system and website infrastructure are ways of generating traffic on your website.

This is what exactly Search Engine Optimization is about.

How search engines work?

Search Engines have a prime objective which is to convey the most relevant of information for a search query. The most relevant the search results are to the user, the happier will he be. The happier the user will be, higher will be the probability the user come back to the same search engine again.

In order for the search engine to deliver the right information at the right time, they need to have a proper means of gathering and prioritizing contents on a website. This process is called indexing.

Search Engines have systems called algorithm that will enable them to spit out the proper website at user’s demand. Every search engines have their own algorithms. But elementally, four factors are considered.

Search engines actually attempt to scan the entire online universe and index all the information so they can show it to you when you enter a search query.

How will Search Engines rank your website?

Search engine Optimizers will use a series of strategies. These strategies and the structure of the webpage will influence the way the site behaves in search engines.

Below we will discuss about some of these tactics.

1.     Keywords

keywordwebcompanies

keywords

In SEO context, keywords are particular terms/ labels or phrases that describe the content of a webpage.  Keywords are of prime importance in search engine optimization since they will be describing the contents of your website.

Choosing the right keywords is of prime importance. For example, a website about parachuting should contain keywords related only to parachuting. If only a small amount of words related to parachuting is mentioned on the website, the search engine will not display the website when websites relating to parachuting is being searched for.

The most pertinent and consequently the most significant keywords on a website will be these keywords which will appear the most often across the website!

To be able to stand out against competitors offering the same service, you imperatively need to understand exactly what the users are searching for and base your keywords upon these.

2.      Page Title

Metatitle-web-companies

Example of a Meta Title

Statistics show that about 48% of search engine users will click on a search result based on the Page Title as seen on the Search Engine Results Page. In simple terms, the Page Title is the first thing that the user will see on the Results Page.

Based on the Page Title, the user will decide either to visit the page or not. It is highly recommended to include the brand name and specific keywords in the Page Title to make the webpage as relevant as possible.

The Page Title should be distinct for each page of your website and characteristic of that particular page.

3.      Meta Descriptions

Metadescription-web-companies

Example of Meta Description

Meta Descriptions define the content of the website as it appears on the Search Engine Results Page. Meta Description includes a short description of the website. It should be rich of keywords which best suits what the website is about.

The more interesting the description, the more will the user want to click on the link to find out additional information. Meta Description has a big effect on the click rate of a website and hence must be given a serious thought.

If the Meta Description is not enough specific and is not well written, then there is a huge chance that the website is ignored!

4.     Content

Creating attractive and captivating content is one of the most weighing factors of a website. A website’s content should be descriptive about its activity. For example a website about football should contain content related to football and not to Cooking.

If users find useful information on a website they might share that information via social media, blogs, email or other ways, increasing the popularity of the website.

Content should be well organized, that is, avoid dumping large paragraphs people would not want to read or follow.  Content should be easy to read and follow and as much as possible unique to captivate the users.

It should also contain a good keyword density. Copy-Paste content will only make your website ranking go down or even be black-listed from search Engines.

5.     URL Structure

A website’s URL should be relevant and inherent. Good practice is to make sure that the URL contains keywords in them and not incomprehensible alphabets, numbers or punctuation marks. Doing so it will be easier for search engines to crawl the website leading to a better website ranking.

Remember that URLs are displayed on the Search Engines Results page and that words in the URL will bolden if it was in the user’s query.

6.      Images and Alt Text

Adding Alt text to your images will enable search engines to find your website in image searches. If your image has Alt Text corresponding to the image, it may be that the user will want to visit the website. The Alt text should be as descriptive and accurate as possible.

7.     Site architecture

Most websites are sectioned, they contain a home page, main and sub sections. This enables the users find their way easier. The overall layout of the website is known as the site architecture.

A good site structure will direct the user more easily to the information he is looking for.

Site architecture should be well sectioned and not contain too much sub sections. The greater the number the subsections, the least probability this content will appear on search results.

8.     Linking

  • Link Exchange

Links can be exchanged with websites relating to the same services (commonly referred as Thematic link Exchange). Exchanging links may increase a website’s popularity as it tends to show that a website is serving as a reference for a particular content.

Before doing link exchange, you should consider some of these factors:

1. Try get links from authority websites from the same niche.

2. Review the link building strategies of your competitors employ and think about how you can devise better quality strategies. Don’t build links just to build links, or just to copy somebody else.

3. Join social networks, to get your content noticed by the people most likely to share your type of content and to build your personal network.

4. Get links from relevant sites, to build good domain authority.

5. Focus on quality link building techniques and strategies to avoid future unnatural links notices in Google Webmaster Tools which will be followed by penalties.

6. Don’t spam people with mails and do not share too much of your publicity on social medias. It can become harassing.

7. If you want others to link you, you got to link others too.

8. Don’t link too much in a short time lapse.

  • Link Baiting

Link baiting is placing the link of the website’s content you published on your page. If you do this for others and others do this for you, your website popularity will increase.

  • Cross-Linking

Also known as internal linking, it is the practice of placing links to internal pages of a website. Cross-linking is also a major factor of Google Page Rank Algorithm. One SEO good practice is lking a keyword as anchor text to the internal content of a website.

9.     Site map XML

An XML sitemap will provide Search Engine crawlers a list of all the pages so as to discover new or updated content. The poor architecture of many webpage makes it difficult for crawlers to find pages. An XML sitemap is a good way for crawlers to do so.

XML Sitemaps are very essential, and according to the site’s nature, specialized sitemaps for News, Image, Video and Mobile may really improve your indexation results.

10.Metadata

In simple terms, metadata is data about data. Some Search engines, like Google, don’t “read” your content (data). Information collected from the defined metadata fields will be used for indexing.

To increase the probabilities of your content being located in response to a search query, add appropriate metadata, such as a search engine title, description, keywords, copyright and event dates. Use tagging (interest categories) to mark items intended for dynamic display.

11.Pagination

As a website grows in term of content, it is far too bulky and difficult to display all the results on the same page. Pagination is here to help.

Pagination is dividing all these contents into different pages so that there is a better fluidity of use for the user.

Good SEO practice demands that content is accessible with the least number of “clicks”. The fewer the number of “clicks”, the fewer the bounce rate, resulting in a higher page rank. The converse is also true.

12.Robots.txt

It is a text file that webmasters create to serve as a guide for search engines robots to crawl and index website pages.  For example, if there exists a duplicate of a page one version of which is used for printing and the other version for reading, it may be possible that due to that duplicate, the search engine impose a penalty upon the website.

The robots.txt file is a good practice since it will tell the search engine robot which files and folders to avoid on your website.

13.Google Authorship

Google authorship is the photo and byline which appear on search results pages. The match with Google+ profiles creates verified links between content on the web and the creators of the content.

This gives Google the ability to establish quality, human-created content and distinguish it from non useful content. It results on better page ranking and less copy-paste content as authors claim their authorship.

14.Multiple languages

Multiple languages of the same content or website can be used to target a broader audience and generate more visits to the site.

15.Mobile Web Development

Mobile web browsing represents a huge potential. In fact, 46.0% of internet users use their mobile phones to search the web. A large number of websites are not suited for mobile phones.

Offsite

1.     Anchor Text

Anchor text is the clickable text in a hyperlink (generally of different color from the text). Anchor text should be eye catching and Good SEO practice demands that the anchor text be relevant to the content it is pointing to.­­

2.     Social Networking

Link Building is a major factor taken in consideration by Search Engines Algorithm as mentioned above. Through link building, Search Engine will recognize if other pages on the web deem your website as a reference for content and information.

Social Networking is one of the best means of link building. By creating attractive and original content, users will tend to share your content. The most your link is being shares, the most visible your link will be to search engines hence the greater the popularity.

3.     Press release

One of the best ways to directly reach journalists, consumers and influencers is through press release. Many of the world’s biggest news companies have press released fed into their system.

Press release can be used to add links and hence drive traffic to a website and increase visibility in Search and social media.

4.     Micro sites

A micro site is a web page or a group of web pages that is separate from a main website but in some sense is used to point to the same webpage. Microsite contents tend to be more specific from the broadness of content of the main site.

Hence Microsites help in the way that they help users reach information more quickly. They are mainly used to direct towards the main website.

5.     Blogs and Forums

Many people will try troubleshooting their problems through forum discussions. This is because forums serve as a good reference for certain topics due to their specificity and the number of people interacting.

If you provide good and exact information on forums, your website could serve as a reference for certain topics hence increasing your popularity.

Writing a blog for your company is a way to publish unique content. Blog content should be unique and attractive, so that users may want to share. Blogs can also be promoted by posting or commenting in service-related blogs. By doing so, links can be share. As explained above, the more links you share, the more your visibility!

6.     Article Directories

Articles can be created and submitted to article directories (like ehow, hubpages, and examiner). Anchor text and links can be added to make them point towards a website.

7.    Photo Sharing

Publish interesting photos so people can share, comment on them. This can drive a lot of traffic towards a websites. Photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, or instagram can be used.

Linked with photo sharing, video promotions, experts opinion and product reviews can be made public on sites like Youtube.

HTTPS

Google, the world’s most famous Search Engine provider recently announced that going HTTPS (i.e. adding a SSL 2048-bit key certificate on your site) will give it a minor ranking boost.

For now Google announced that it has less than 1% impact than all other algorithms but that they may strengthen it to encourage websites from shifting from HTTP to HTTPS. All this is in a vision to make the web safer.

Tracking Down Results

Tracking down results is of prime importance. The more traffic you drive to your website, the more is your customer potential. To do the thing well, you must have the right metrics in place, have constant monitoring, and make accurate adjustments to raise the numbers.

First of all, a baseline should be established in order to improve your SEO. You should first know where you are in order to know where you are heading to! There are many free or paid tools which will enable you to do so.

What do you need to track down?

 

1.     Keyword Performance and Ranking

In order to know how well your website is doing for desired search terms. This will enable you to know your ranking position on the Search Engine’s Results Page.

 

2.     Organic Search Traffic

The numbers of visitors who visit your site clicking on a link found directly on the Search Engine’s Results Page. Track down what percentage of the website traffic comes from organic search every day, week, and month.

3.     Conversion Rates from Organic Search

The percentage of visitors who turned up on your site through organic search and completed a desired conversion action such as becoming a customer or signing up.

4.     Unique Search Terms Driving Traffic

The entire list of search phrases that visitors type in to find your site, and how much organic traffic those terms bring. Special attention should be given to those keywords which are non-branded (i.e. those keywords which do not include company name, products or services) and which bring traffic to your website.

5.     Inbound links

The number of links from other websites which redirect to your site. This may be an indicator of how popular your website is. If other websites use yours’ as a reference, your popularity will grow affecting your rank in Search Engine Result Pages (SERP).

Monitoring

All these information tracked down will give you an approximate idea about how well your website is running. From these, conclusive actions can be taken.

With all these information and tips given, it is time for you to do some SEO for your website.

Remember, you should always keep in mind there is no perfect SEO strategy but you should adapt your strategies according to the trends and results.

 

Good luck!

Google Glass: What you need to know.

google-glasses

What is Google Glass?

Google glass is a wearable technology with an optical head-mounted display (OHMD). That revolutionary smart eyewear looks like its buzzing many people around until they experience the awfully nice sensation of wearing it.

It displays information just like conventional Smartphone does but in a hands-free holographic format via a small prism found on the frame. Unlike casual Smartphone information is input through voice commands instead of the traditional input methods (Touch screen or keys).

How does Google Glass work?

Google Glass interface uses voice commands as well as an integrated button which facilitates the execution of certain commands. The message “Ok glass” is the most common one you see, it activates as you tilt your head up or tap the side.

GoogleGlass

Components inside google Glass

The device runs on Android 4.4.2, has an OMAP 4430 SoC, dual-core CPU with 1GB of RAM and a total storage capacity of 16GB out of which only 12GB are usable.

Google glass also comes fitted with an accelerometer, a gyroscope, a magnetometer, an ambient light sensor, and a proximity sensor.

Google offers a companion Android and iOS app called MyGlass, which allows the user to configure and manage the device.

What does Google Glass look like?

Google Glass has got an amazing design andconsists mainly of a 50g titanium frame stem which house all the computing components. Due to its light weight, the device sits comfortably on your face like a regular pair of glasses. There are no actual lenses except for a little prism on the side.

The frame is actually unfoldable and the right side of it is house for the battery and electronics: buttons, touch pad and speaker.

Google glass is a very much style-oriented device and it should be as a wearable tech, and it is one of the main reasons Google has had a particular attention in the colors, the frame build. Google is now also on the move trying to implement the device to normal glass frames, sunglasses and other head gears.

What does Google Glass Do?

Typically, Smartphone components are present in Google Glass as it runs on Android but for the time being can only run about 50 apps officially which include Shazam and livestream. To give glass its full functionality it needs to be connected to an android or iOS Smartphone either via Bluetooth or Wi-Fi. It can work alone too like a disconnected offline camera.

For now, Google Glass can only perform 7 operations on its own.

1.      Take a picture

Google Glass camera shoots 5-megapixel, each picture has a 2528 x 1856 resolution comparable to that of an iphone 4.

GoogleGlassPhoto

Taking a Picture with Google Glass

Google Glass has three ways to immortalize your best moments:

  1. The first one is using the voice command which is “Okay Glass, take a picture” will take a picture on the spot.
  2. More interestingly, Google experimental eye blinking will also do the job.
  3. Finally pressing the camera button found at the top of the hardware.

All three methods will allow bringing the viewfinder and bringing up four L-shaped corners enabling you to take the perfect shot.

4.      Record a video

Combined with its 720p quality and 5MP camera, Google Glass provides a first person shooting experience which is quite unique and is one of the most interesting features of glass. On the other hand it may appear to be invasive as it is always pointing towards people. It may be an obstacle to privacy and even before its launch; Google Glass has already been banned in some public places.

GoogleGlassVideo

Recorging a video with Google Glass

5.      Phone calls

In order to receive phone calls, Google Glass needs to be connected to a Smartphone as it does not yet contain any sim card slot. Users will be able to answer their call either by voice command or by simply pressing the button.

6.      Send a message

Google Glass will show you text messages as well as emails you receive and allow you to reply to them via voice commands.

7.      Get directions

Another interesting feature of glass is that it has Google maps integrated. So users will now be able to get directions or their journey via voice commands.

googleglassmap

Google Maps on Google Glass

8.      Google+ Hangouts

Google Glass can also engage in FaceTime-like on Google Hangouts but exclusively via Wi-Fi.

9.      Google.

Browsing the web has been made easier with voice command and the interesting part about google glass is that it integrates all googling experience.

What does it looks like when wearing it?

It is hard to accurately describe Google Glass wearing experience but basically, looking through glass will reveal a 25 inch display eight feet away. Testers have come to the final conclusion that the floating screen does not reveal to be obtrusive or distractive at all.

Even when the screen is “on” and with the semi- transparent screen you can still see what you are looking at.

GoogleGlass

Google Glass first person view

Since the glass prism is positioned over the right eye only, the binocular effect your brain uses to form a clear picture is not present and conclusively the screen appears to be more of a ghost screen.

Testers recommended taking break to prevent any damage.

What does Google Glass cost?

Google glass was made available to Google I/O developers on April 2013 for 1500$. As google glass is still being on beta testing, American citizens over the age of 18 are able to join the open beta for Glass.

Google glass can also be fitted into prescription glasses provided by Google for $225 but are free with the purchase of a new glass unit. For the time being, only four choices of frame are possible.

Where to get Google Glass?

Google glass is still to be announced to the general public, and for now is only available on the UK and US markets.

Google is glass is undoubtedly a giant’s leap into the world of wearable communication devices. This new form factor will lead others in the improvement of these types of device. For now, all this condensed up technology gives only one envy- Give it a try!

 

10 Top Social Media Sites

social media, social networking, social media optimization

10 Top Social Media Sites

Here is fresh top 10 social networking sites’ market share data in US. It has some interesting changes.

Moving up

Youtube has jumped to its highest level ever. Seems that people are watching more and more clips and that brings the video site to 24.15 percent market share of visits. LinkedIn is another site that has reached its highest market share of visits. I

t has grown from low 0.63% in December 2012 to a record high 0.89 percent last month. LinkedIn moved to 6th position in the top 10 overtaking Google+. April and May are the active business months that may help the business social network to grow its market share even more.

Tumblr is also at its highest market share of visits, reaching 0.42 percent in March 2013.

Moving down

Facebook has fallen to its lowest market share of visits in almost 3 years. Facebook continues to be the dominant social networking site but the loss of 3% of market share means 100 million visits.

Twitter is down, too. It has fallen to 1.72 percent of market share of visits. This is the lowest number in 12 months and the trend-line seems to point down.

Pinterest is slightly down. It has moved from 1.17% in February to 1.14% in March. Although a down this level seems to be stable for the pinning site. It is hard to say what’s behind the declining numbers if the leading social networking sites.

My guess is that one factor that brins down the numbers is the fact that usage through mobile apps is not tracked. The other factor may be that the market is saturated and people are less active when using these sites. This does not mean that they stop using social networking sites but there’s less “excitement” that translates to less frequent usage.

Instagram is back in top 10. Yahoo Answers continues to inch up. Google+ is moving sideways.

Market Share of Visits [March 2013]:

Facebook 58.51% (-)

Youtube 24.15% (+)

Twitter 1.72% (-)

Pinterest 1.14% (-)

Yahoo! Answers 1.04% (+)

LinkedIn 0,89% (+)

Google+ 0,79% (+)

Tagged 0,51% (-)

Tumblr 0,42% (+)

Instagram 0,36% (-)

Note that the absolute number of visits of 1% of market share is approcimately 33.5 million visits.