To be more precise, your content must be relevant, digestible, interesting and memorable, identifiable by the search engines. And they must be kept up to date. And if your content is good, why reserve your talent to your website?
Relevant and digestible
When you write a text, strive to think like your readers. Address your visitors, your customers. Use specific terms. Go straight to the point in your texts and descriptions. What works best is necessarily short. Avoid any entrepreneurial jargon, talk like your customers would. Otherwise, they may never come to your site. And if they succeed in falling on them, they will not understand much of it, and will go to other heavens.
People do not read websites, they scan the screen until something catches their attention. If there is too much text to inspect, or if they do not find anything they expected, they move on to something else. Split your texts. Make short sentences and small paragraphs.
Choose your titles carefully. Do not say too much, or too little, it is the rule. And give care to the language you use, it’s important: If your site is for children, say “How to make paper flowers”, if it is addressed to specialists say: “Model for Origami: Pink “.
Use illustrations. A picture is worth a thousand words. If possible, replace some paragraphs with a photo or video.
Search Engine Performance
Approximately 40-50% of visits to a well-organized website are attributable to search engines. The other half of the traffic consists of direct visits, for example if your site has been bookmarked by your visitors, or if a third party site makes a link to yours. It is therefore crucial for any site to properly appear in the search engines, and be attractive enough to be recommended on other sites.
Search engines are quite disappointing in terms of indexing videos, audio, photo. So you have to look after the textual content of your site, which Google will display in its results. You should include carefully selected keywords in your texts, which will be used as search terms and will channel the interest of your potential visitors.
Rich and relevant texts in the eyes of your potential customers, will also be for the search engines. And then write interesting content, so that people want to create links to your site. These two axes are formidably strategic if you want to promote your site and your activity.
Keep your site up to date
Stimulate your visitors with your content, make them want to come back – Content should not only be interesting, but it should also be kept up to date. With a good blog, a section devoted to your products that is constantly evolving, links to consumer opinions, etc. Your site must stay alive. You must give the impression that someone passionate animates your site permanently.
The freshness of the contents of a site conditions its placement in the search engines.
Recycle your content
If the content of your site conforms to the above, then this content is good. Maybe even some of this content is valid enough to be used several times. 1) on your website, 2) in the internal company newsletter, 3) in a presentation to be presented at a conference or trade fair, etc. And why not in a press release or in a book? There may be a lot to learn from your passion …