Monthly Archives: March 2017

position zero seo mauritius

SEO Mauritius: How to get position 0 on Google?

What’s better than taking first place on Google? Occupy position 0 of course! Position 0 corresponds to the information box that sometimes appears before the natural results for some queries. It offers a lot of visibility and attracts a lot of attention from the internet users. Here’s how to get position 0 on Google:

  1. Understanding Position 0

First, you need to know exactly what position 0 is. This Google content is called Answer Box or Featured snippet.

The Answer Box, as its name suggests, is an excerpt of a website’s content presented in a box that precedes natural results. This famous position 0 may include several types of information. Generally speaking, the extract from the site will normally serve to answer a question of the Internet user.

It gives a lot of visibility and credibility to the website and is therefore very popular with SEOs.

It is true that an important part of the Answer Box of position 0 contains information from Wikipedia. However, it is also possible for small sites to appear there.

 

  1. Analyze results to find opportunities

Not all results pages have an Answer Box in position 0. So, you must first identify the opportunities. Perform tests with your keywords to find Answer Boxes in which you might appear. Formulate questions in your queries that can help find them. Also pay attention to Google’s suggestions.

 

  1. Answer the question

When you have found the question you want to answer, make sure to put it in your text and create content that responds explicitly.

So, if your question is “What is X …” Content should include “X is …”.

Google’s understanding of a text is quite limited. Formulate your answer in a simple sentence with obvious subject, verb and complement.

 

  1. Structuring the data

The key to getting position 0 is a good structure. The elements of your page must be optimized for the query in question. The structure will help Google understand the content of the page and use it at the right time.

The right format to use will depend on Google and its “expectations” regarding the query. Thus, if the query seems to indicate that the user is trying to understand how to do something, a list will surely be prioritized. If the person is looking for a number or a statistic, the table may be preferred.

The analysis of the current Answer Box can help determine what type of Google format searches.

In general, the following types of formats perform well:

  • The lists (OL and UL),
  • The short paragraphs (40 to 50 words)
  • The data in table.

Also make sure to use your titles well.

The title of your page should include your keywords. Also make sure that this is the case in your h1 and h2.

 

  1. Optimize SEO

It is noted that Google will generally seek its position 0 among the top 10 positions of its results. So, you must also have some weight for the SEO. It is only natural that Google should act this way, since position 0 must be assumed by a trusted source. Google uses its ranking signals to achieve this. Position 1 does not, however, provide access to position 0. Referencing is only one of the signals used to “select” the content of position 0.