web-design-trends-2018

The new web trends 2018: Dare creativity

As everyone knows, the digital world is constantly evolving from year to year, and 2018 is no exception, far from it! Take advantage of the latest innovations and web trends to bring it up to date. Here’s what will mark 2018 in web design.

1. Animation and interactivity

As we all know, customer experience is becoming increasingly important and redefines sales standards and marketing strategies. Today, it’s no longer enough to praise the quality of your products and services to attract customers. It is now necessary to know how to capture the interest, and I would even say the imagination of customers, to offer them multi-sensory experiences that will captivate them.

This new desire on the part of customers to take part in personalized experiences has been heard by web designers and that is why the animation and interactivity of websites are at the center of their strategy.

Changing colors, shapes, position and even photos: everything is possible. Everything is done to offer customers and Internet users an artistic experience that will charm them.

One of the innovations that will likely resonate with many people is without a doubt the Parallax effect. The latter has the particularity of creating an effect of depth to the different pages of your site. But if you want to stay simple then bet on graphic effects and trends.

2. The contribution of the video

As we have already mentioned in one of our previous articles, video will be an important and even a determining factor in marketing strategies in 2018. More than ever, this means of communication will be the key to exploit to seduce your customers.

This will be the perfect time to be creative and innovative. Surprise people while working on your brand and your notoriety. Attract attention while giving relevant information. That’s the challenge for this new year.

3. Online Shop

Already present on the web for a few years, online stores are still relevant as online shopping continues to increase. Having a showcase in the world of the web where it is possible to expose its products and sell them becomes a must for almost all businesses.

The benefits are many. As a first step, this gives you the opportunity to sell your products at any time of the day and night and to offer additional products during a purchase made by a customer.

Another important fact is that it also gives you a bank of information about your customers thanks to which you can then send them information about your promotions through a newsletter.

Web Trends: Dare to change

In 2018, things move a lot and you will have to do the same to stay in the race. The market is tough and companies will stop at nothing to get their share of the pie. Use creativity and dare to innovate with new web trends!

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3D in your web pages

How to put interactive 3D images on a web page? What technical solutions for them to be visible by a maximum of Internet users, in other words supported by a wide range of browsers? How to implement them?

Several solutions exist, but none has yet emerged: technologies, equipment and standards are constantly changing in this area, so the choices are not obvious. To schematize, there are solutions that have proven themselves but which do not seem to have a future (Flash 3D, Java3D) and promising solutions based on standards but which are not yet universally supported (WebGL, CSS3 3D).

Flash 3D: proprietary solution (Adobe), user side requires the Flash plug-in, design side a good knowledge of ActionScript or go through a dedicated 3D Flash engine (Away3D, CopperCube …).

Java3D: open-source solution, Java API (not included in the JDK), user side requires the Java virtual machine, design side some knowledge of 3D programming or go through software like WireFusion.

The Flash plug-in and the JVM are installed on almost all (98%) desktop computers.

WebGL: open-source solution, port of the OpenGL standard for web browsers, user side requires compatible graphics card, driver and browser (more and more widespread, 70% at the time of writing this newsletter, updated info on WebGLstats), design side some knowledge of 3D programming and Javascript or go through a rendering engine exporting WebGL (CopperLicht, CopperCube …). It is actually a Javascript API that allows browsers to use the power of calculating graphics cards to display images and animations in real time via the <canvas> tag of HTML5.

SKETCHFAB: AN ALTERNATIVE FOR THOSE WHO DO NOT HAVE THE TIME TO LEARN …

Recently, a very practical solution has emerged that will meet the immediate needs of some people: the Sketchfab gallery.

It is a 3D model hosting service designed on the same principle as YouTube or Vimeo. You import your file in its native format and the service is responsible for posting on the Internet. You can then publish, share and integrate it into your web pages. The service is based on the WebGL standard and an alternative solution for users whose hardware configuration is not compatible.

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Digital Marketing Mauritius: Strategies 2018

Mobile influences marketing strategies

Adissa Akanni (Verisure, Securitas Direct) insists on the victory of the mobile against the desktop. “The” Mobile Moment “remains one of the highlights of the last few months. This inversion in the relationship between mobile and computer will further accentuate the development of AMP (Accelerated Mobile Pages) formats. This global trend, highlighted in the 2017 Consumer Barometer, influences all marketing strategies. The contents offered on the sites and platforms adapt, companies must design customer experiences taking into account the properties of smartphones.

The decline of natural reach on social networks

Social networks will not die in 2018, but their role is changing little by little. Like many professionals in the sector, Diana Fellous (dermatological laboratories of Uriage), noticed the decline of the natural reach on Facebook. The social network state considered by the brands as “a real playground since 2008-2009″ but “it is positioned more and more like a media, and therefore to be visible it is necessary to pay. You have to be there, but you have to have a media budget to give visibility to the content. ” Patrycja Mothon (Pandora) joins her and appreciates the effectiveness of dynamic advertising on Facebook (DPA, Dynamic Product Ads).

For Elodie Ragot (Xylem), the role of social media in terms of targets should be separated to formulate effective strategies. “The big digital trends are centered around social media in a role of lead generation for B2B and increased sales for B2C”.

On social media trends, we advise you to read this excellent analysis, published by Buffer earlier this week. We note that social networks (in their organic form) are becoming less and less like traffic acquisition channels.

The rise of influence marketing

Faced with this decline in the effectiveness of social networks (excluding advertising), marketers are looking for other levers. Some enthusiasts have become real relays which it would be a shame to deprive themselves. Influence marketing has become commonplace, and more and more brands are using influencers to improve brand awareness or play on their brand. For Pierre Goubault, this will be one of the trends of the year 2018: “Digital marketing in 2018 will be marked by the emergence of influencers who can become a credible alternative to traditional levers.”

The “profession of influencer” is structured and is no longer reserved for the fashion and beauty sector. To support them and facilitate the links between brands and these new media, “many platforms have been developing for almost two years: Octoly, Lefty, Influence4You …” says Diana Fellous. These KOL (Key Opinion Leader) have the advantage of having, sometimes before the brands and more effectively than these, invested all the platforms of the market: first blogs, then Instagram, YouTube, Snapchat, etc.

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Top 4 graphical trends for 2018

We have decided to make a Graphical Trend forecasts for 2018 and we’ll see how it works out. To be certain to recommend the most meaningful trends, we asked for the opinion of experts, whether they come from digital, design or communication. Between algorithms, VR, vibrant colors, authenticity and refusal of design, the year promises to be exciting!

1. The return of the reasons

According to experts the patterns – or patterns for English speakers – “are experiencing a revival in all forms: from classical dress to the setting in motion. This is indeed gaining in popularity and can be noticed on many new websites designs.

 

2. Vibrant colors at Spotify

This is the trend of the year, which the majority of interviewees spontaneously cited. A reference that set the tone: Spotify, and its new identity … dating yet from 2015 we might see more and more vibrant colors coming to website as the year passes by.

 

3. Algorithm or creative coding design

For Tristan Macherel, Executive Creative Director at Landor Paris, and president of the Design Jury at the Cannes Lions in 2016, there is “a fundamental trend that designers are not sufficiently trained in: the creation through algorithms, 3D, creative coding “. New techniques that come out of Adobe’s usual Creative Cloud suite (until a future update?) Taught in schools. In view, the creation of identity, packagings that are based on the visualization of data. The idea is not here to digitize forcefully “physical products, the concrete, the touch that people always seek” but to bring innovation behind the scenes, meaningful. Tristan Macherel voluntarily quotes “the home page of Google, layout very simple, and very colorful logo. This almost childish interface masks yet one of the most powerful algorithms in the world.

 

4. The movement

The interfaces will come alive more and more thanks to the new technical possibilities and the talent of the developers. This is a real plus for the user experience, with some surprises, as well as remedies for “wait-time anxiety” – as time passes by more and more website will be interactive and will fill in the waiting time gap for those impatients of the net.

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Web Design Mauritius in 2017

Web design is halfway between form and functionality. It is therefore logical that new trends are largely influenced by technology, be it devices, operating systems, browsers or program libraries available on the market. But the recent aspirations of today’s graphic designers go even further, they also influence the very principles and philosophies of design. Recent years have been marked by unprecedented technological advances, including:

The democratization of mobile phones

The appearance of integrated dynamic 3D interface (via WebGL) The adoption of HTML5, CSS3 and the rise of JavaScript frameworks. As well as the increase of the speed of internet download (on computer as on mobile).

Together, these technological advances have created a real turning point in the history of web design, particularly with the emergence of adaptive sites (“responsive” in English) and more generally, mobile oriented designs.

In terms of aesthetics, we cannot ignore the supreme reign of flat design, three years ago. Then it was Google’s turn to introduce Material Design to push us further towards abstract design. In 2017, we have seen that the trends bring us a little closer to reality: 2017 has been the year of hybrids, in forms as well as in colors or functionality, where technology and reality come together to create experience so far unequaled.

Without further ado, here are the 3 trends that we believe have wreaked havoc this year:

1. Menus that defy any navigation paradigm

Since the archaic birth of web design (that is to say, 20 years ago), we have seen two types of navigation: top (menu bar at the top) and sidebar (menu bar at the sides). It was the arrival of responsive design that led to the arrival of the hamburger menu. What would you say to us?

2. Simply delete the menu

No need to tell users how to navigate a website. They know the principle of scrolling and will use it instinctively until they find the information they are looking for. Some graphic designers have chosen to remove almost all menus and let users evolve freely.

3. Adopt the hamburger button and forget everything else

Instead of designing two different menus, one for the desktop version and the other for the mobile version, many websites opt for hamburger navigation. Since the designers realized that it is no longer necessary to occupy space on the screen with a navigation bar. Of course, you do not have to put a hamburger icon … We are seeing more and more graphic designers play on typography to indicate to users where to click to access the menu.

3D Modelling Mauritius

What is 3D modeling?

3D modeling allows you to create 3-dimensional objects on a computer. Thus, it is possible to realize complex objects, environments, characters, buildings, landscapes, etc. from simple shapes such as spheres, polygons, cones or curves that define structures. Everything is possible. To dress the objects, they are covered with textures. Once done, even if you start having results, the work is not finished. Indeed, it is possible to apply characteristics to each element created to set it in motion, for example, or to assign reactions that will occur in a given situation. Sources of light can also be defined to virtually illuminate objects, make them more real and put them in situation. Thus, the 3D modeling makes it possible to put in situation of objects before proceeding to their manufacture. This is called CAD, computer-aided design. But of course, it’s not the only application of 3D modeling. Indeed, it also serves as a basis for the production of multimedia or audiovisual content.

How to do 3D modeling?

3D modeling requires specialized software. 3D modeling is a complex area that requires specific training. It is true that today there are tools allowing everyone to do a little 3D, but of course these are limited. The principle is the same as in photo editing: fans will find Paint enough to crop their images while professionals or those who need to make advanced editing will turn to Photoshop. Some brands, and especially brands working in furniture, also offer their customers to model their interior and to deposit furniture, wallpapers, etc. in order to have a preview before the purchase. But here, no skill is needed, just move objects, or even change their color. With regard to the true 3D modeling, one must know that this one requires rather advanced skills, especially since there are several methods to model in 3D: polygonal modeling, by surface subdivision, by curves, by geometry etc. Thus, to make advanced 3D modeling, it is necessary to equip a specialized software as proposed by Autodesk. But of course, that’s not enough. It is essential to have a high-performance computer that will be able to run this type of software and ensure rendering often very heavy. And it is on the choice of your graphics card that you will have to pay the greatest attention.

Which sectors does 3D modeling apply to?

Since 3D modeling is used to make objects in 3D, it is useful in many areas. It can thus be used in the automotive industry to create the design of new models. It can also be used in architecture to make plans and become more aware of indoor and outdoor spaces. The sciences also regularly use 3D modeling to present medical phenomena or to recreate the human body in a virtual way. This type of creation is also very useful in the field of education because it allows viewing in 3 dimensions of elements that are not visible to the naked eye. And when it comes to video games or animation movies, 3D modeling is essential to create characters and sets. Anyway, we must know that it is necessary to opt for software adapted to what we want to create. For example, for all things building, it is better to opt for a building software that offers very specific features such as simulations, structural analysis, etc.

At WEB Mauritius, our 3D modelling team is here to help you design your 3D models in the most effective way. Do not hesitate to contact us for further information.

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Web Development Mauritius: WordPress

The different stages of creating a site are considerably easier under WordPress thanks to its flexibility and its performances. In order to fully understand the benefits of WordPress, let’s detail the steps of building a website in chronological order.

Web developmet in a nutshell

The specifications: This is the document that takes up the final schedule. It includes functional behaviors and plugins that will bring the project to its final release.

The model (also called “Wireframe”): it is an overview with a tree and a graphical interface.

Integration: this is the phase during which we add content such as articles, images, etc.

Developments: it is the step of the code that it is HTML, CSS, Javascript, PHP, MySQL …

Delivery of the project

In WordPress, development can take place throughout the entire project.

This flexibility makes it possible to continuously improve the project even if it is already delivered, very simply and quickly.

Concretely how does it work with WordPress?

The flexibility of WordPress makes it possible to proceed with the development of the site in parallel with the other stages of creation of a website.

The production steps in WordPress

Define appearance: typography, page templates, color charter and semiology. This is done by choosing the theme and the UI kit best suited to the project.

Add content: integration of texts, photos, videos, product sheets. WordPress has many tools such as the text editor and the media library to facilitate different content integrations.

Add features: plugin integration like forms, share buttons, comments, new menus and related content.

Adding content and adding features can be changed over the different stages of creating a site. These time savings allow us to focus on editorial quality and on a better-thought-out SEO.

You too, take advantage of these valuable benefits that WordPress offers you.

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How to write good content for your website?

To be more precise, your content must be relevant, digestible, interesting and memorable, identifiable by the search engines. And they must be kept up to date. And if your content is good, why reserve your talent to your website?

Relevant and digestible

When you write a text, strive to think like your readers. Address your visitors, your customers. Use specific terms. Go straight to the point in your texts and descriptions. What works best is necessarily short. Avoid any entrepreneurial jargon, talk like your customers would. Otherwise, they may never come to your site. And if they succeed in falling on them, they will not understand much of it, and will go to other heavens.

People do not read websites, they scan the screen until something catches their attention. If there is too much text to inspect, or if they do not find anything they expected, they move on to something else. Split your texts. Make short sentences and small paragraphs.

Choose your titles carefully. Do not say too much, or too little, it is the rule. And give care to the language you use, it’s important: If your site is for children, say “How to make paper flowers”, if it is addressed to specialists say: “Model for Origami: Pink “.

Use illustrations. A picture is worth a thousand words. If possible, replace some paragraphs with a photo or video.

Search Engine Performance

Approximately 40-50% of visits to a well-organized website are attributable to search engines. The other half of the traffic consists of direct visits, for example if your site has been bookmarked by your visitors, or if a third party site makes a link to yours. It is therefore crucial for any site to properly appear in the search engines, and be attractive enough to be recommended on other sites.

Search engines are quite disappointing in terms of indexing videos, audio, photo. So you have to look after the textual content of your site, which Google will display in its results. You should include carefully selected keywords in your texts, which will be used as search terms and will channel the interest of your potential visitors.

Rich and relevant texts in the eyes of your potential customers, will also be for the search engines. And then write interesting content, so that people want to create links to your site. These two axes are formidably strategic if you want to promote your site and your activity.

Keep your site up to date

Stimulate your visitors with your content, make them want to come back – Content should not only be interesting, but it should also be kept up to date. With a good blog, a section devoted to your products that is constantly evolving, links to consumer opinions, etc. Your site must stay alive. You must give the impression that someone passionate animates your site permanently.

The freshness of the contents of a site conditions its placement in the search engines.

Recycle your content

If the content of your site conforms to the above, then this content is good. Maybe even some of this content is valid enough to be used several times. 1) on your website, 2) in the internal company newsletter, 3) in a presentation to be presented at a conference or trade fair, etc. And why not in a press release or in a book? There may be a lot to learn from your passion …

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Web Design Mauritius: Why create a website?

Creating a website is a powerful communication tool.

A website is a unique way to communicate with the world. So whether you have chosen to create a website to share your passion for music or animals, to make your company known to potential customers, to sell crafts or other items, there are no more barriers. With a site, a multitude of possibilities is offered to you.

The Internet is the ideal medium to reach a large audience at little cost.

A website gives you:

  • A business card of your company
  • A permanent and detailed advertisement
  • A facility open 24 hours a day and 365 days a year
  • Increased competitiveness
  • Better reaction speed
  • Increased credibility

Mass media communication

Internet is the only communication medium where you can broadcast photos, music or videos. This ability makes it a rich and dynamic medium. Creating a website is an essential step in a company’s growth strategy. Today, the website has become a true communication tool and a powerful marketing tool.

Creating a website for all

The first step in building a site is to know its goals and choose a topic accordingly. Will it be a professional, recreational or other site? Do you want to share a passion, meet people, create a business network, present your services … you decide! Having its website makes it possible to open doors to the world since it is a simple way to meet all kinds of expectations.

Today, it is risky for a company to stay away from new modes of communication. It should also be borne in mind that the presence of a company on the Internet must be sustainable and follow the evolutions of the web.

If you want to be accompanied, set up and exploit the full potential of your presence on the internet, contact us!

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Why is it necessary to have a digital strategy?

Still too many companies are working without real digital strategy and are using digital tactically. Yet by doing so, they put themselves in danger. Having a digital strategy is not a luxury, but a necessary passage to success.

Why digital strategy?

The massive digitization of society has opened an era of unprecedented change. In just 15 years, everything has changed around us, and this is just the beginning. To succeed in developing and consolidating its activity in this permanently changing environment is anything but obvious.

Yes, digital creates extraordinary opportunities, and the field of possibilities seems very vast. Yes, it is possible to create digital companies which in a few years will become impossible to circumvent. Yes, it is possible to take advantage of digital to reinvent a model of ” A recent study by Capgemini Consulting shows that the most mature digital companies, called “digirati”, have, on average, a profitability of 26% more than their counterparts in the same sector and one Turnover of 9% higher.

But digital as such is not a panacea!

Digital marketing brings new meaning to marketing. It creates a genuine relationship with consumers, better understands them, and anticipates their needs and expectations. Nevertheless, contrary to a widespread belief, the digital ecosystem is complex and complex from day to day.

Unfortunately it is not enough to be present on the digital tools to ensure its development. It is first and foremost to define a strategy!

With time you realize  that too many companies (and often beautiful companies) work without real digital strategy. Not convinced by the added value of the consulting agencies – often rightly admitted – or considering the definition of a real strategy too time-consuming or even superfluous, these companies continue to act tactically.

Certainly digital has the advantage of being more responsive than other marketing channels, but without a defined strategy, a very important part of what you do in digital is most likely not a priority, or needless to see against productive.