words-website-content-mauritius

How to write good content for your website?

To be more precise, your content must be relevant, digestible, interesting and memorable, identifiable by the search engines. And they must be kept up to date. And if your content is good, why reserve your talent to your website?

Relevant and digestible

When you write a text, strive to think like your readers. Address your visitors, your customers. Use specific terms. Go straight to the point in your texts and descriptions. What works best is necessarily short. Avoid any entrepreneurial jargon, talk like your customers would. Otherwise, they may never come to your site. And if they succeed in falling on them, they will not understand much of it, and will go to other heavens.

People do not read websites, they scan the screen until something catches their attention. If there is too much text to inspect, or if they do not find anything they expected, they move on to something else. Split your texts. Make short sentences and small paragraphs.

Choose your titles carefully. Do not say too much, or too little, it is the rule. And give care to the language you use, it’s important: If your site is for children, say “How to make paper flowers”, if it is addressed to specialists say: “Model for Origami: Pink “.

Use illustrations. A picture is worth a thousand words. If possible, replace some paragraphs with a photo or video.

Search Engine Performance

Approximately 40-50% of visits to a well-organized website are attributable to search engines. The other half of the traffic consists of direct visits, for example if your site has been bookmarked by your visitors, or if a third party site makes a link to yours. It is therefore crucial for any site to properly appear in the search engines, and be attractive enough to be recommended on other sites.

Search engines are quite disappointing in terms of indexing videos, audio, photo. So you have to look after the textual content of your site, which Google will display in its results. You should include carefully selected keywords in your texts, which will be used as search terms and will channel the interest of your potential visitors.

Rich and relevant texts in the eyes of your potential customers, will also be for the search engines. And then write interesting content, so that people want to create links to your site. These two axes are formidably strategic if you want to promote your site and your activity.

Keep your site up to date

Stimulate your visitors with your content, make them want to come back – Content should not only be interesting, but it should also be kept up to date. With a good blog, a section devoted to your products that is constantly evolving, links to consumer opinions, etc. Your site must stay alive. You must give the impression that someone passionate animates your site permanently.

The freshness of the contents of a site conditions its placement in the search engines.

Recycle your content

If the content of your site conforms to the above, then this content is good. Maybe even some of this content is valid enough to be used several times. 1) on your website, 2) in the internal company newsletter, 3) in a presentation to be presented at a conference or trade fair, etc. And why not in a press release or in a book? There may be a lot to learn from your passion …

web design mauritius

Web Design Mauritius: Why create a website?

Creating a website is a powerful communication tool.

A website is a unique way to communicate with the world. So whether you have chosen to create a website to share your passion for music or animals, to make your company known to potential customers, to sell crafts or other items, there are no more barriers. With a site, a multitude of possibilities is offered to you.

The Internet is the ideal medium to reach a large audience at little cost.

A website gives you:

  • A business card of your company
  • A permanent and detailed advertisement
  • A facility open 24 hours a day and 365 days a year
  • Increased competitiveness
  • Better reaction speed
  • Increased credibility

Mass media communication

Internet is the only communication medium where you can broadcast photos, music or videos. This ability makes it a rich and dynamic medium. Creating a website is an essential step in a company’s growth strategy. Today, the website has become a true communication tool and a powerful marketing tool.

Creating a website for all

The first step in building a site is to know its goals and choose a topic accordingly. Will it be a professional, recreational or other site? Do you want to share a passion, meet people, create a business network, present your services … you decide! Having its website makes it possible to open doors to the world since it is a simple way to meet all kinds of expectations.

Today, it is risky for a company to stay away from new modes of communication. It should also be borne in mind that the presence of a company on the Internet must be sustainable and follow the evolutions of the web.

If you want to be accompanied, set up and exploit the full potential of your presence on the internet, contact us!

digital strategy mauritius

Why is it necessary to have a digital strategy?

Still too many companies are working without real digital strategy and are using digital tactically. Yet by doing so, they put themselves in danger. Having a digital strategy is not a luxury, but a necessary passage to success.

Why digital strategy?

The massive digitization of society has opened an era of unprecedented change. In just 15 years, everything has changed around us, and this is just the beginning. To succeed in developing and consolidating its activity in this permanently changing environment is anything but obvious.

Yes, digital creates extraordinary opportunities, and the field of possibilities seems very vast. Yes, it is possible to create digital companies which in a few years will become impossible to circumvent. Yes, it is possible to take advantage of digital to reinvent a model of ” A recent study by Capgemini Consulting shows that the most mature digital companies, called “digirati”, have, on average, a profitability of 26% more than their counterparts in the same sector and one Turnover of 9% higher.

But digital as such is not a panacea!

Digital marketing brings new meaning to marketing. It creates a genuine relationship with consumers, better understands them, and anticipates their needs and expectations. Nevertheless, contrary to a widespread belief, the digital ecosystem is complex and complex from day to day.

Unfortunately it is not enough to be present on the digital tools to ensure its development. It is first and foremost to define a strategy!

With time you realize  that too many companies (and often beautiful companies) work without real digital strategy. Not convinced by the added value of the consulting agencies – often rightly admitted – or considering the definition of a real strategy too time-consuming or even superfluous, these companies continue to act tactically.

Certainly digital has the advantage of being more responsive than other marketing channels, but without a defined strategy, a very important part of what you do in digital is most likely not a priority, or needless to see against productive.

SEO PASO Mauritius

SEO Mauritius: PASO, the future of SEO?

What is PASO? This is the acronym for Personal Assistant Search Optimization or SEO for Personal Assistants.

Would the SEO be migrating to PASO?

We are witnessing a subtle, but persistent change in the world of the web. The phenomenon of voice search and personal assistants could greatly modify the field of SEO, but to what extent?

Personal assistants

Personal assistants are taking more and more place in everyday life.

They were already ubiquitous thanks to their integration in the systems of the smart phones. One can think of Siri, widely popular for its, sometimes, surprising answers, but also Cortana, Google Now and more.

Still, the personal assistants have taken a step further to settle in the houses with the arrival of Google Home and Alexa from Amazon. Moreover, the adoption of personal assistants has doubled in the United States between 2015 and 2016 according to a recent study by Parks Associates. The adoption of personal assistants is expected to continue with the addition of new features.

 

Evolution of search engines

If you think about it, the ultimate and perfect search engine would automatically provide the answer you’re looking for. Though the idea may seem to come straight out of a science fiction movie, this is what search engines crave.

One can notice it with the increase of results in position “0” in Google. This 0 position is usually occupied by the Knowledge Box which attempts to provide an instant response in the search results.

Moreover, search engines also tend to be more and more personalized and increasingly geolocalised, not to mention that they are becoming more intelligent. One has only to think of RankBrain, the recent IA added to the algorithm of Google.

There are therefore several elements necessary to the establishment of a personal assistant in the search engines of today. It is therefore natural to see the arrival of products such as Google Home and Alexa.

Indeed, the SEO will have to adapt to meet the reality of personal assistants that differs from traditional search engines. First, rather than providing millions of results, personal assistants will limit themselves to 3 or 4 results, or even just one, depending on the question asked. So how should we work with PASO? In this regard, we have already analyzed the impact of voice search on SEO and made recommendations on how to optimize your website for voice search.

 

Will PASO replace the SEO?

In the near future, the answer is “no, probably not. ” However, PASO will likely make its place in all SEO strategies if the trend towards voice search continues to grow. Any professional responsible for a company’s web presence should take this into account for the future and plan its optimization accordingly.

instagram

Web Mauritius: Social Media Trends

Instagram is the second largest social network after Facebook. However, its operation is quite different from this one. So here are some tips s to improve your audience on Instagram.

Publish more images on Instagram

The image is the very basis of the social network and it must therefore be worked accordingly.

Images published on Instagram must be of good quality. However, they do not have to be taken with a high-end camera. The quality of photos taken by smart phones is currently largely enough to provide beautiful shots for the web.

 

To get an interesting picture, here are some tips:

  • Have a common thread. Determine the theme and tone to use on your Instagram account.
  • Think of lighting when you take pictures and enjoy the natural daylight. Use few filters or lower their intensity.
  • Think of the composition of the image and the framing. Do several tests and test several angles to get the best result.
  • Do not overload the image! Concentrate on a point of interest or contrast. Let it breathe by not trying to occupy all the space.
  • Publish regularly! If you lack imagination, here are more content ideas to animate your Instagram account
  • Get a tripod to stabilize the photo taking.
  • Practice a lot, publish little. Choose only the best photos.
  • Make more videos!

 

Use hashtags

Instagram is the master of hashtag. In any other social network, you will be advised to use them sparingly. On Instagram, no risk! You can add them without moderation. They will allow you to increase commitment on your publications and improve your reach.

The most popular hashtags at the moment are #cute, #beautiful, #tbt, #photooftheday, #instagood and #love. As you will have noticed, the world of hashtags is very influenced by English, even in Quebec. Do not hesitate to use hashtags in both French and English.

Also, try composing hashtags yourself. It’s simple, join words together.

Write your message and add the hashtags at the end of it. Choose some popular general hashtags, some hashtags specific to your products or your brand, some hashtags describing your image more accurately.

If you need more ideas, we have listed the tools to find the right hashtags.

Have a link strategy

The use of links is rather restricted on Instagram. The only place where you can indicate a clickable link is in your biography. The first option to get people to visit your site or content is to insert a link to it.

It is possible to go further with this strategy. When you publish a new photo and you want to indicate a link, write that it is in your biography like this at the end of your description with hashtags: “Link in bio”.

Obviously, you will have previously changed the link in the biography for the one you want to share.

The other option is to indicate the link directly in the description, even if the link will not be clickable. For this strategy to work, the link must be short, because users will have to copy it manually. The incentive to action must be strong in this case for this technique to work.

 

On social networks, a strategy with an influencer can reach many users and gain credibility with its subscribers.

position zero seo mauritius

SEO Mauritius: How to get position 0 on Google?

What’s better than taking first place on Google? Occupy position 0 of course! Position 0 corresponds to the information box that sometimes appears before the natural results for some queries. It offers a lot of visibility and attracts a lot of attention from the internet users. Here’s how to get position 0 on Google:

  1. Understanding Position 0

First, you need to know exactly what position 0 is. This Google content is called Answer Box or Featured snippet.

The Answer Box, as its name suggests, is an excerpt of a website’s content presented in a box that precedes natural results. This famous position 0 may include several types of information. Generally speaking, the extract from the site will normally serve to answer a question of the Internet user.

It gives a lot of visibility and credibility to the website and is therefore very popular with SEOs.

It is true that an important part of the Answer Box of position 0 contains information from Wikipedia. However, it is also possible for small sites to appear there.

 

  1. Analyze results to find opportunities

Not all results pages have an Answer Box in position 0. So, you must first identify the opportunities. Perform tests with your keywords to find Answer Boxes in which you might appear. Formulate questions in your queries that can help find them. Also pay attention to Google’s suggestions.

 

  1. Answer the question

When you have found the question you want to answer, make sure to put it in your text and create content that responds explicitly.

So, if your question is “What is X …” Content should include “X is …”.

Google’s understanding of a text is quite limited. Formulate your answer in a simple sentence with obvious subject, verb and complement.

 

  1. Structuring the data

The key to getting position 0 is a good structure. The elements of your page must be optimized for the query in question. The structure will help Google understand the content of the page and use it at the right time.

The right format to use will depend on Google and its “expectations” regarding the query. Thus, if the query seems to indicate that the user is trying to understand how to do something, a list will surely be prioritized. If the person is looking for a number or a statistic, the table may be preferred.

The analysis of the current Answer Box can help determine what type of Google format searches.

In general, the following types of formats perform well:

  • The lists (OL and UL),
  • The short paragraphs (40 to 50 words)
  • The data in table.

Also make sure to use your titles well.

The title of your page should include your keywords. Also make sure that this is the case in your h1 and h2.

 

  1. Optimize SEO

It is noted that Google will generally seek its position 0 among the top 10 positions of its results. So, you must also have some weight for the SEO. It is only natural that Google should act this way, since position 0 must be assumed by a trusted source. Google uses its ranking signals to achieve this. Position 1 does not, however, provide access to position 0. Referencing is only one of the signals used to “select” the content of position 0.

 

 

web design mauritius

Web Design Mauritius: 2017 on the Web!

Web design remains one field that is always evolving. Meaning that you always have to upgrade your site to fit the current generation of features. This year began loudly on the web design side of things – three dominant features are ruling new designs and this is what our article is all about. Here are the three trends to keep an eye on this year and to maybe add on to your website to be on the trendy side of things.

A video to replace images

The display of large-format video clips to replace banner images is a good way to boost a website. Increasing the speed of web connections allows us to integrate more and more media items in better resolution. The html5 video tags allow us to easily integrate them and ensure a good cross-browser compatibility. The only barrier to this trend: Apple mobile devices do not support automatic video playback to preserve battery life.

“Landing pages”

One very common feature being used nowadays remains the Landing Page. Landing pages allow several companies with a smaller budget to maintain a high-quality presence on the Web. They also allow a company that already has a web presence to launch a targeted campaign or online offensive and increase the conversion of visits – thus not only increasing their visibility but also increasing their gain in clients.

Endless-scroll pages

Web pages without a scroll bar presenting all the content inside the initial window are becoming more and more popular. The scrolling action is often re-used in these pages to advance the content, which is built as a story or timeline. On these pages, you will often find a multitude of animations and transitions to reveal the content. These pages look like a book or a brochure and cause a wow effect.

Keep tuned for more updates about WEB!

 

WEB Mauritius: Google Inc. became Alphabet!

Monday, August 10, the Mountain View company announced a major change – and surprise – of its corporate structure. The search engine will become a subsidiary of a new entity, called Alphabet. The latter will be led by Larry Page, co-founder and current CEO of Google. Sergey Brin, the second founder, will serve as president. Eric Schmidt will be executive chairman, a position he already held at Google. The company is publicly traded, instead of the previous one.

Sundar Pichai, New Patron Of Google

“Alphabet is a collection of companies”, Page says in a message posted on the official Google blog. “Google is the largest. But this new Google will be alleviated. Remote Internet companies of our main products are now grouped in Alphabet. “Concretely, this means a clear separation between the business heart of Google and all supplemental projects. This is Google X (futuristic projects), Calico (health), Sidewalk Labs (city logistics), Nest (connected objects) Fiber (fiber) and Google and Google Ventures Capital (investment).

The new Google retain search engine, advertising activities, the YouTube video platform, the mobile operating system Android, the Maps mapping, Gmail and other Internet services and mobile applications. The subsidiary will also have a new CEO: Sundar Pichai, the rising star of the company. Head of Android and the Chrome Web browser, he was appointed last year vice president for products. For many observers, it had thus become the number two of the company.

Berkshire Hathaway As Model

“I am very lucky to have such a talented person than him to lead the new Google”, says Mr. Page in his message. “This will allow me to free up time,” he continues. “He was already somewhat involved in the management of traditional activities of Google,” recalls Brian Wieser, Pivotal Research analyst. But Larry Page still want more concentrate on the vision and projects in the very long term business. “Technology should deal with difficult jobs to allow people to do things that make them truly happy,” he summed up in 2013.

By creating Alphabet, it completes the transformation of Google beyond search online. It also reproduces the model of Berkshire Hathaway, the company led by US billionaire Warren Buffett that he considers as an example. The group of Mountain View “is no longer just a business but a conglomerate,” said Dawson in January, the firm Jackdaw Research. This should allow the respective companies to be independent of all others. Each entity is autonomous and under the responsibility of a Director General with enlarged powers.

Objective: to better innovate.

WEB DESIGN: Edge the new browser from Microsoft!

edge browser

 

Edge is the new Microsoft browser (code name: Spartan). It will be released with Windows 10 whose launch is announced for July 29. The publisher has Edge as a new generation of browser, powerful, innovative, and especially designed for the modern web. It is already possible to test it in beta by downloading the Windows 10 desktop Preview, or Windows 10 beta Mobile (designed for smartphones and tablets). Edge will not replace Microsoft Internet Explorer completely, but will be offered as an alternative to it. It will be integrated with Windows 10 alongside IE that will remain present in the desktop version of the OS.

A browser that is more efficient than Chrome and Firefox

Microsoft insists on the optimization work conducted around the motor of its browser. Objective: To accelerate the implementation of websites, including improved JavaScript JIT compiler Chakra. According to the publisher, the optimization allow Edge to go well beyond the JavaScript execution performance of Chrome and Firefox. In support of its analysis, it highlights the results recorded by the browser during the Jet Stream tests (developed by Apple) and Octane 2.0 (proposed by Google).

The results of the Jet Stream test states that Microsoft Edge runs web applications 1.6 times faster than Internet Explorer 11. According Octane test, it would even be 2 times more efficient in this exercise as its predecessor. Both comparisons were made with a variation of browserst on an HP machine (equipped with Windows 10) with 12 GB of RAM and a next generation processor (Intel Core i7 860 CPU clocked at 2.80GHz).

Cortana Integration

Microsoft has also integrated the browser Cortana. Limited for now to the beta of Microsoft Edge in the US version of Windows 10, the personal voice assistant allows particularly the pushing of content associated with current web page view. If it is the site of a company, Cortana may propose a route to the office of that company from your location, associated content, or trace a contact of this company you have saved in your phone book.

Support extensions

Another major change compared to Internet Explorer was announced: Microsoft Edge will support the extensions. In April, the group hit hard by announcing that extensions designed for Firefox and Chrome can be worn under Edge with minor changes.

And for web site developers?

Initially, Microsoft Edge must be fitted with the MSHTML rendering engine (based on Trident), to ensure browser compatibility with sites designed for older versions of IE. This is what Microsoft has indicated in a post published on January 22. It will eventually be the case. In a post on 24 March, Microsoft said it had changed its mind. Edge will be limited to EdgeHTML new engine designed by the American group to support the latest web standards. The publisher also emphasizes the work of its teams to support these standards “on the model of other modern browsers.”

HTML

HTML

HTML

HTML: Definition

HTML or “Hypertext Mark-Up Language” is a “marking” language whose role is to formalize writing a document with formatting tags. The language is nowadays most commonly used in the creation of webpages. The tags allow you to specify how the document should be presented and the relationship it has with other documents.
The tags used are written in between angle braces. For example, <html>.

Here is a list of all existing html tags.

HTML: Internet

HTML allows the playback of documents on the Internet from different computers, thanks to the HTTP protocol, allowing access via the network to documents identified by a unique address, called a URL.
The World Wide Web (WWW for short), or simply Web is a “virtual canvas” formed by the various documents (called “web pages”) linked together by means of hyperlinks.
Web pages are usually organized around a home page, playing a central point in the navigation using hyperlinks. This coherent set of web pages linked by hyperlinks and centered around a common home page is called web site.
The Web is a huge living archive composed of a myriad of websites offering web pages that may contain formatted text, images, sounds, video, etc.
Web principle
The web is composed of web pages stored on web servers which are machines constantly connected to the Internet and loaded to provide the requested web pages. Each of the web pages, and more generally any online resource (image, video, music, entertainment, etc.) is identified by a unique URL.
The key to navigating through web pages is the web browser, software which are able to query web servers, exploiting their results and to format the information through the instructions contained in the HTML codes.
The major browsers used to browse the Internet are:

1. Mozilla Firefox, by far the most famous one
2. Internet Explorer, from Microsoft and about to be replaced by “Spartan”
3. Chrome, a Google product
4. Safari, a browser coded by Apple Corporation.

HTML standard
It is important to understand that HTML is a standard, that is, the tags are recommendations published by an international consortium: the World Wide Web Consortium (W3C).
The official HTML specifications therefore describe the “instructions” HTML but in no case their implementation, that is, their translation into computer programs to allow web pages regardless of the consultation of the operating system or computer architecture.
However since not all browsers are the same, the same web page can be displayed differently depending on the browser the user is using, thus affecting user experience.
Also, sometimes some software publishers add proprietary HTML instructions which are not part of the W3C specifications. Web pages containing this type of instruction pages can be perfectly displayed on a browser and will be fully or partly illegible to others, hence the need to create web pages following the W3C recommendations to increase user experience.

HTML Versions
HTML was originally developed by Tim Berners-Lee, a researcher at CERN in 1989. This officially announced the creation of the Web on Usenet in August 1991. The web browser used back then was named NCSA Mosaic.
RFC 1866, dated November 1995 is the first official version of HTML, HTML 2.0.

HTML 3

After the brief appearance of HTML 3.0, which was never formally established, HTML 3.2 became the official standard on January 14, 1997. The most significant contributions of the HTML 3.2 were the standardization of tables as well as a large number of presentation elements.

HTML 4

On 18 December 1997, HTML 4.0 was published. Version 4.0 of HTML including standardized style sheets and frames (frames). HTML 4.01, appeared on the 24th of December 1999 making minor modifications to HTML 4.0.

HTML 5

HTML 5.0 was specified in 2012. Version 5.0 of HTML DOM defines two syntax: HTML5 and XHTML5. This version brings new opportunities in terms of creating “rich Web applications” benefiting from the integration of multimedia elements and interactivity, like Adobe Flash or Microsoft Silverlight.

At web companies, we strive to give you a webpage with perfectly coded HTML so that the user gets the best experience possible.